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Increasing Your Share of FDI in 2016
Today’s Speakers
Jeff Finkle, President, International Economic Development Council (IEDC)
Andy Levine, President Development Counsellors International (DCI)
About IEDCWorld's largest membership organization serving the ED profession with 4,700+ membersServiceso Conferenceso Professional Development Trainingso Certification and AEDOo Research and Advisory Serviceso Publications and Information Clearinghouseo Legislative Trackingo Resource Center and more
3
About IEDCInternational Partners
4
A Word About DCI
Corporate Executives – 75%Site Selection Consultants – 25%
“Winning Strategies in ED Marketing” PROFILE OF RESPONDENTS
91% M
9% F
356
Respondents Under 39 13%
40 – 49 25%
50 – 59 40%
60 and Over 22%
Age
Manufacturing– 51%Services– 49%
Less than $25 million 32%$25 - $49 million 15%$50 - $99 million 11%$100 - $249 million 11%$250 million - $499 million 8%$500 million and higher 23%
Gross Revenue
Corporate Executives | Site Selection Consultants
I am a single practitioner1-25 employees25+ employees
Size of Company
45%
47%
8%
Agenda
I. Key Trends in FDI (Jeff)
II. Increasing Your Share of FDI in 2016: Five Recommendations (Andy)
III. Q&A/Discussion
Key Trends in FDI
Trends in U.S. Investment
• Outbound and inbound investment continue to grow post-recession
• From 2013 to 2014, U.S. outbound investment grew 4.8% to $4,920.7 billion
10
Outbound Investment 2013 & 2014
• U.S. leads in outflows
• Hong Kong saw dramatic growth in 2014, surpassing China
Source: UNCTAD 11
12
Where is U.S. Investment Going?
Where is U.S. Investment Going?
13
Mill
ions
of D
olla
rs
20052006
20072008
20092010
20112012
20132014
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
EuropeLatin America and Other Western HemisphereAsia and PacificCanadaAfricaMiddle East
U.S. Direct Investment by Industry
Note: Holding Companies data not included. Source: U.S. Bureau of Analysis. 14
20042005
20062007
20082009
20102011
20122013
20140
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Finance & InsuranceManufacturingWholesale TradeMiningInformationDepository InstitutionsProfessional, scientific, and technical servicesM
illio
ns o
f Dol
lars
U.S. Direct Investment
Finance and Insurance in 2014 (Millions of Dollars) (except depository institutions)1. United Kingdom - $152,424 2. United Kingdom Islands, Caribbean - $107,096 3. Japan - $54,001 4. Canada - $49,802 5. Bermuda - $39,156 6. Australia - $35,724 7. Netherlands - $35,106 8. Luxembourg - $30,809 9. Germany - $19,371 10. Singapore - $18,751
Source: U.S. Bureau of Analysis. 15
U.S. Direct Investment
Manufacturing in 2014 (Millions of Dollars)1. Canada - $109,446 2. Netherlands - $52,982 3. United Kingdom - $48,423 4. China - $34,552 5. Singapore - $31,925 6. Germany - $31,557 7. Mexico - $30,495 8. Ireland - $30,179 9. Switzerland - $29,116 10. Belgium - $26,698
Source: U.S. Bureau of Analysis. 16
17
Source: SelectUSA – September 201518
EDO Trends in FDI
• IEDC Member Survey results: Between 2013 and 2014, American EDOs increased their FDI efforts by 26%
• EDOs using regional strategies, foreign trade zones, and EB-5 visa program to attract FDI and promote exports
19
EDO Trends in FDIExports and foreign direct investment are inextricably linked
Economic clustering as a tool o boosts exports, which attracts FDI
Best way to boost both exports and FDI is by working with existing firms
20
EDO Trends in FDIEDOs are creating more programs to address both exports and FDI equally
o Portland, Oregon: global strategy organized around a cycle in which innovation creates exporters, which in turn draws FDI, which in turn spurs increased innovation
o South Carolina: announced the creation of a new state International Strategy and Trade Division that will focus equally on exports and FDI
21
Increasing Your Share of FDI in 2016
FIVE RECOMMENDATIONS
1. Engage a “Predictive Model” to Target Potential Investors
2. Turn Your Website into a Lead Generation Engine
3. Connect with the Multipliers4. Find Creative Ways to Stay on a Company’s
Radar5. Use Credible Third Parties to Generate
Interest in Your Location
1. ENGAGE A “PREDICTIVE MODEL” TO TARGET POTENTIAL INVESTORS
Identify Companies That Are Exhibiting “Changes” That Forecast a Site Location Need
Nine “Changes” That Forecast a Site Location Need
1. Executive Change (New CEO or CFO)2. Merger or Acquisition3. Increase in Sales (especially sales from your
country)4. Increase in Employment5. Recent Contract Win6. Venture Capital and Other Funding 7. New Product Launch 8. Regulatory Environment Change9. Recent Investment Outside of North America
USA’s Top Serial InvestorsSource: DCI and fDI Intelligence
100 200 300 400 500
Cargill
DuPont
United Parcel Services
Coca-Cola
ProLogis
Ford
Amazon.com
Federal Express
General Motors
Citigroup
Hewlett-Packard
Microsoft
General Electric
IBM
Axis Title
Top 10 = 7.8% of Projects
2. TURN YOUR WEBSITE INTO A LEAD GENERATION ENGINE
0% 10% 20% 30% 40% 50% 60% 70%
Special events
Trade shows
Internet/Website
Planned visits to corporate executives
Media Relations/ Publicity
67%
64%
48%
Advertising
Direct mail
Telemarketing
1.
2.
3.
Media relations
Visits
Internet
The Rise of “Visitor ID” Software
• Identify “anonymous” website visitors
• Closely track “gold behavior”
• Selectively engage with target executives
Web to Leads Weekly ReportFebruary 1st – February 8th
Out of State (Business Attraction) Company Headquarters
67. West Chester, PA(54.) Warren, MI(65.) Kansas City, MO68. Nashville, TN69. Cuyahoga Falls, Ohio
Lead Assignments
In State (BR&E) Company Headquarters
50. Virginia, MN(30.) Charlotte, NC51. Arden Hills, MN
Consultants Company Office
35. Dallas, TX 36. St. Paul, MN37. Long Island, NY
(54.) Member Driven Technologies
HQ: Warren, MI | Visitor Location: Warren, MIIndustry: IT management for banks | Employees: 175 | Revenue: $35M
URL:
Consultants
35. HQ: Los Angeles, CA | Visitor Location: Dallas, TX
Industry: Commercial Real EstateEmployees: 52k | Revenue: $9B
URL:
3. CONNECT WITH THE MULTIPLIERS
Forty Percent of Executives Anticipate Outsourcing a Portion of Their Next Search
30% 26%
15%1%
19%
4. FIND CREATIVE WAYS TO STAY ON A COMPANY’S RADAR
Tactics to Stay in Touch:• Trade Show Attendance • E-Newsletter• Innovative Direct Mail• Special Events• Relevant News Articles• Book Club
5. USE CREDIBLE THIRD PARTIES TO GENERATE INTEREST IN YOUR LOCATION
Carrying Your Message:• C-Suite Execs with
Positive Experiences in Your Country
• News Media • Industry Experts
Leading Sources of InformationSource: DCI’s Winning Strategies Economic Development Marketing
Dialogue with industry peersNewspapers and magazines
Business travelMeetings with ED groups
Rankings / surveysOnline sourcesWord of mouthPersonal travel
OtherTV and radio
AdvertisingDirect mail
Social media
0% 10% 20% 30% 40% 50% 60%
55%44%
37%31%
24%
DIGITAL AMBASSADORS290+
AMBASSADORS
Summing It Up
1. Engage a “Predictive Model” to Target Potential Investors
2. Turn Your Website into a Lead Generation Engine
3. Connect with the Multipliers4. Find Creative Ways to Stay on a Company’s
Radar5. Use Credible Third Parties to Generate
Interest in Your Location
Q&A/Discussion