Inbound14 crunched by Earnest Marketing Agency

INBOUND 2014

CRUNCHED

#inbound14

The HubSpot Inbound 2014 Conference

www.earnest-agency.com

• September 15-18th 2014 • http://www.inbound.com/ • #inbound14

• 10 000 attendees • 5 inspiring keynotes • Over 170 educational sessions • 4 unmissable days


We came, we saw, we crunched…

Image @ Flickr. Creative Commons.


The way business people buy is changing


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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.

“The sales rep

used to have all

the power, now

the prospect has

all the power.”



“The world is now seller beware –

not buyer beware.”

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Martha Stewart Image @ Flickr. Creative Commons.

“The internet hasn’t simplified

anything – it’s made everything

much more complicated.”

What’s more…


“The real irony is that mobile,

social and app companies

build workspaces that focus

on people coming together,

yet create products that kill

relationships.”

Simon Sinek Image @ Flickr. Creative Commons.



“Google is the trusted advisor in

the sales process.”


Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.

“Websites are like islands,

they just need to be found.”


Which is why content matters



Of course, we’ve all heard that ‘Content is King’


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“If content is king –

there are 27 000 000

pieces of content

shared every day –

that’s a lot of kings.”

But…

Kieran Flanagan Marketing Director - HubSpot Image @ Flickr. Creative Commons.


So putting out any old content won’t do the job



HubSpot SEO deep dive Tyler Richer and Jon Gettle Image @ Flickr. Creative Commons.

“Two things will damage your ranking – bad

links and bad content.”


Kieran Flanagan Marketing director - HubSpot Image @ Flickr. Creative Commons.

“Good promotion plans won’t save

bad content.”

Take note:

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David Meerman Scott Online marketing strategist and author Image @ Flickr. Creative Commons.

“You can sell more when you stop selling.”


“You can’t always

out-spend. But

you can out-think,

out-tech and out-

help.”



However, the right technology can go a long way...



Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons.

“The CMO will soon have

more budget for tech than

the CIO/CTO.”


“80% of businesses use an email platform and 30% use a CRM.”

Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons.

But there’s still room for improvement


Joe Chernov VP of Content – HubSpot Image @ Flickr. Creative Commons.

“Inbound

marketing is data-

driven marketing.”

The fact is, you win when you’ve got the insight advantage:



“Inbound is a shift from

delusion-driven marketing to

data-driven marketing.”


Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons.

“Companies need

to figure out

attribution.

Marketing should

get a share of the

compensation.”


Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons.

“Only 9% of CEOs use

marketing data to set

corporate direction –

therefore marketing is

seen as an expense.”

It’s about time:

Some will get it. Some won’t…

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Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons.

“76% of marketers believe measurement is

important. What about the other 24%?”


“A good CMO for a modern

business is hard to find.

They’re like unicorns.”

Jim Goetz Partner at Sequoia Capital Image @ Flickr. Creative Commons.


So we say, be the unicorn.


That was Inbound 2014 crunched by:


earnest-agency.com

@earnestagency

And a big thank you to:

HubSpot