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The best inbound marketing tips, tricks and takeaways from #Inbound14. Presented by the folks at 19 Oaks.
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Sales & Marketing Forum: Inbound 2014 Wrap Up
September 29, 2014
Sponsored by 19 Oaks | #InboundWrap
19 Oaks at Inbound 2014 So exciting!
What is Inbound?
How do you do Inbound?
Keynote Quote
“Great companies start because the founders want to change the world – not make a fast buck.”
——Guy Kawasaki
The Perfect Post
Be brief. 50 character headlines 2-3 sentence body 100 characters or less on Twitter
Be bold. Active voice Share opinions Support causes
patagonia.com 9/21/14
Be valuable. Information Analysis Assistance Entertainment
Be a pal. Credit your sources Tag and mention people Retweet, like and share Embrace hashtags Say thank you
Be visual. Use photos, gifs & video A LOT Have fun with typography
Be prolific. Post often Schedule and spread out Cross-post
Keynote Quote
“I think of a brand as an insertion of value, to give it substance and meaning.” ––Martha Stewart
Email Best Practices
Know your audience.
19oaks.com/buyer-‐persona-‐profile-‐kit
Segment.
It’s all about “you.”
Messaging
Develop buyer personas Maintain your lists Speak to the needs of the customer Consider context and point-of-view Know your objective Create a clear call-to-action
Optimizing
10 unique subject lines A/B test Send “from” a real person Resend to unread contacts Customize transactional emails Be mobile-friendly Send triggered responses based on action Integrate across channels
Measuring
Campaign vs. send What metrics matter? Did clicks lead to conversion? What’s the long term impact?
Keynote Quote
“The responsibility of leadership is not to come up with all
the ideas but to create an
environment in which great ideas
can thrive.” ––Simon Sinek
Simple Unexpected Concrete Credible Emotional Story
6 Criteria
The Future of Consumerism
Mobile.
Efficient and impermanent.
Global.
Multiplatform.
Youtube Instagram Facebook Aeropostale Dancing with the Stars
Keynote Quote
“When you look at successful attempts
at transformation you will see an act
of reframing the problem that makes
the revolution possible.”
–Malcolm Gladwell
Qualify the company, not the contact.
Agility & Relevance
F.E.A.R. False Evidence Appearing Real
Keynote Quote
“You are stronger than anything you are afraid of.”
––Shiza Shahid
Change & Transformation
Leadership & Culture
Transparency & Content
Questions?
Shay Bellas @sbellas Carole Mahoney @icarolemahoney Georgia Barnes @deargeorgia 19 Oaks @19oaks
Further Reading @mitchjoel @epicgraphic @heinzmarketing @ekaterina @dharmesh @paulroetzer @guykawasaki
