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Welcome to Inbound CFL
• Official HubSpot user group
• Who is Inbound CFL for? Marketers, business owners, students, HubSpot users / agencies
• First Inbound CFL event downtown
Most companies only track…
• Website Traffic
• Leads
• Customers
Those 3 metrics only tell part of the story.
The magic happens in between!
Takeaway: Map out customer lifecycle
Source: http://www.slideshare.net/mattangriffel/growth-hacking
5 Elements Of Growth Hacking
• Acquisition – Getting people to your site
• Activation – Getting people to sign-up for anything that could lead to a repeat visit
• Retention – Getting users to become active
• Revenue – Monetizing active users
• Referral – Getting active users to refer others
The Growth Hackers Job
The growth hackers job is to figure out how
to move people from one stage to the next.
How To Growth Hack Using Inbound
• Acquisition – Getting people to your site
• Blogging – Cabo vs. Cancun post
How To Growth Hack Using Inbound
• Activation – focus on micro-conversions
• Social Media Contests
• Pin-to-Win for Pinterest
• LinkedIn, Google Adwords advertising
• Facebook Referral Campaigns (Heyo)
• Download an E-Book, White Paper, Video,
Guide, Webinar, Calculator, Recipe Book
How To Growth Hack Using Inbound
• Retention– focus on engagement
• Middle of the funnel in the buying process
• Establish your brand as the expert
• Create landing pages for micro audiences
• Use personalized email workflows
• Retarget in the Newsfeed (Go Chime)
• Re-engage inactive contacts
How To Growth Hack Using Inbound
• Revenue– focus on trials & sales conversions
• Measure and improve your Call-To-Actions
• Test & optimize your landing pages
• Use tools like Optimizely to A/B test
• Use ClickTale to record user sessions
• Evolve the design of your site based on
data
• Use HubSpot Smart Content to personalize
based on customer lifecycle stage
How To Growth Hack Using Inbound
• Referrals– turn customers into brand
ambassadors and give them an incentive
• Most overlooked part of the sales funnel
• Referrals are the key to viral growth
• Use irresistible incentives
• Get creative with your referral program
• Use HubSpot email workflows to enroll
• Use Ambassador to manage your referral
program. Integrates with HubSpot.
Why are landing pages important?
• Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10
• 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
• Businesses got a 55% increase in leads when increasing their number of landing pages from just 10 to 15.