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how to hack events Elia Mörling for Swedish Growth Hackers Meetup @tribaling

How to Hack Events

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how to hack eventsElia Mörling

for Swedish Growth Hackers Meetup@tribaling

fresh learnings

HAVE A CLEAR OBJECTIVEIncrease marketing

Increase sales

Increase PR

Raise funds

Business development

set SMART GOALSIncrease marketing

Increase sales

Increase PR

Raise funds

Business development

Collect 500 suspects

Gain 20 pre-orders

1 new ”whale” deal

3 new partners

5 articles in top tier media

Competitor analysis

rethink your tactics

Spray and praySmall fish in a big pondLike a bootstrapper

rethink your tactics

Spray and praySmall fish in a big pondLike a bootstrapper

SniperBig fish in a small pondLike a boss

the sniper system

tune your event value prop

”Please book ASAP, we have limited slots in our showroom at the Venetian”

SCARCITY

URGENCY

make a short list

”Where do i start??”• Google for TOP lists

• Check the keynote speakers

• Check the exhibitors list

• Examine your social networks

• PRO TIP: Setup a mention.com

get your Crm in order

SUSPECT STATUS RESPONSIBILITY

GOOGLE Contacted Sherly

APPLE Booked Holmes

pimp your linkedin

Going to CES with Abracadabra

• Make sure your company page is updated

• Join relevant groups

• Get your top skills in order

create a scheduleCreate time slots and make them at least 1,5

hour

Keep 30 minutes between each time slot

People will be late and this gives you time to make notes and re-charge

prepare a smashing 1 pager

sense of urgencymake it personal

make it easy to browse

clear value propMost important!Something you will feel comfortable forwarding

(your trojan horse)

call to action

Our crystal clear andcompelling value proposition

Letʼs meet at CESWe have a limited number of demo slots in our Showroom at the Venetian. No drop in! Please book ASAP.Elia Mö[email protected]: +46 70 751 59 64

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research linkedin

Set current company

search company and title

or expertise

who is cited in articles?

the outer circle

the people

we want to meet

the connectors

ask for an intro

send a friend request

Give some love

send a friend request

To the point and declare intentions

send a friend request

Why you can’t miss out on this

mind blowing benefit

send a friend request

Always end with

a question

now simply wait…Now is a good time to update your CRM…

nothing? send an inmail

Time to drop the 1 pager

to have a new reason to get in

touch

nothing? send an inmail

They may not be going after all, so we want to create more

options

nothing? send an e-mail

Pro tip: use attach.io

how to find an email

Pro tip: use FindThatLead

nothing? move on to the connectors

(and repeat)

finallY! Nail the meetingMove the conversation to e-mail as soon as

possible

Ask: are there any other colleagues we should invite?

Suggest a time and date Send a calendar invite

Send a calendar reminder

how you can use the sniper System

Journalists VC:s Clients Partners

the sniper systemValue

proposition

What are we offering?

Prerequisites

Objectives & goals

What will we

achieve?

The short list

Who do we want to meet?

CRM

What is the status of

everyone we will meet?

Smashing 1 pager

What will people like to forward?

Messages

What will we write in each

step?

The pimpedLinkedIn profile

Who will they

meet?

the sniper system

Meeting

Follow up

Add on LinkedIn

InMail

Can we book a meeting?

Move conversation to e-mail

Do you want to bring any colleagues?

Send a calendar invite

Email

no

no

no

Find a door opener

yesAsk for an intro Reminder

And if nothing else…

Get to know Swedens best connector Tomas Bennich

i want your feedback

@TRIBALING [email protected]