Improve Email Marketing Efficiency With Click Through Rates

Improve Email Marketing Efficiency With Click Through Rates

Improve Email Marketing Efficiency By Enhancing YourClick Through Rates

The e-mail marketing is an essential substance of online campaign. The cost-effectiveness and the ability to reach thousands in short span has made it popular digital marketing tool. The growing competition is posing real challenge for the marketers. Although, the success of an e-mail marketing is measured by CTR or Click Through Rates, it measures the number of the e-mail, web page, and advertisement viewed by the recipients. Thereby, how can your e-mail marketing lead from your competitors through CTR? Read on...

Improve Your Open Rates With Good Subject Line

What is the best formula for a perfect subject line for an e-mail? There are several theories about it. Let us discuss some of the three important aspects that results in successful impact-


i)Testing,also known as Split Testing, consists of two versions of a web page. It helps to determine which one is performing better. The message in the subject line should reflect the main message. Don't make it complex by adding multiple things. And to review results, one test should be conducted at a time.


ii)You should always use delicate word & phrases. This will create impression of exigency. Your message should reflect that your offer for the product or service is limited by time. This will fume curiosity among the recipient. Words like Bulletin & Alert have performed well. You should neither use inconceivable subject line nor expect it to be believed by the recipient .Use the subject line very gently and in a subtle way. To avert the slip of your Click Through Rates, keep the promise candid and maintain the period of time.


iii)Mail should always be sent from a generic e-mail id instead of personal e-mail address. This gives the recipient a good feeling. The recipient takes more interest to check mail sent from generic id rather than personal e-mail address, even if sent from an automated e-mail. A recipient finds the e-mail more authentic when sent from a reputed executive of the company like the ''Director''.

Grouping Improves Reputation

Segmentation or grouping of e-mail to your targeted customer boosts your reputation. Generally segmentation is based on different aspects like demography, customer profile information, purchase history, recommendation, and feedback from the customer and place. Marketers should realize that customers may have various types of need. Instead of sending e-mail to thousands of your customer, you should create group of recipients with similar needs. This will help your e-mail marketing to understand their demand. This will create good impression about your product & service.

Grouping Improves Reputation

You should consistently reflect your e-mail marketing campaign in such a unique way that it can create interest among the recipients. Personalizing the subject line and the content of the main message is of utmost importance, in email marketing. To give your message individual feel, add company or recipient's first name. Avoid sharing excessive personal message as it may confuse your customer.A study conducted by Experian Marketing in 2013 shows that personalization of e-mail has raised open rate by 29 percent and CTR to 41 percent.

Be Simple & Brief To Your Customer

Now-a-days, customer's mailbox is stuffed with several such promotional marketing advertisements including irrelevant messages and contents. Maximum time, recipients don't even consider to open your mail and without opening, only, they send it to trash. In-order to avoid this same situation for your message, you should always try to make it easier & conveniently simpler to make your customers understandable. Also, to make your e-mail marketing campaigns interesting and simple, avoid messing up with the main message with images,or complex texts or other pointless informations. Make it brief and to the point to understand about your offer, its benefit and the way to get it.

Be Simple & Brief To Your Customer

Now-a-days, customer's mailbox is stuffed with several such promotional marketing advertisements including irrelevant messages and contents. Maximum time, recipients don't even consider to open your mail and without opening, only, they send it to trash. In-order to avoid this same situation for your message, you should always try to make it easier & conveniently simpler to make your customers understandable. Also, to make your e-mail marketing campaigns interesting and simple, avoid messing up with the main message with images,or complex texts or other pointless informations. Make it brief and to the point to understand about your offer, its benefit and the way to get it.