Importance of

Marketing

“The first decade of 21st century challenged firms to prosper financially and even

survive in face for unforgiving economic environment.

Marketing is playing a key role in addressing those challenges”

“Finance, operations, accounting and other business

function won’t really matter without sufficient demand for

products and services. Financial success often

depends on marketing ability”

“CEO’s recognize the role of marketing in building strong

brands and a loyal customer base, intangible

assets that contribute heavily to the value of firm”

“Marketers must decide what features to design into a new product or

services, what prices to set, where to sell products and how much to spend

on advertising, sales, Internet or Mobile

Marketing”

“Marketers must make decisions in an Internet fuelled environment where consumers,

competition, technology and economic forces change rapidly

and the consequences of marketers words and actions

can quickly multiply”

“Internet is changing the way in which

companies connect with customers and

how the market their product and services”

“Created by Sai Srujan,RGIPT

RaeBareli, during an internship by Prof. Sameer Mathur,IIM

LUCKNOW”