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Social Media workshop presented on 12th March at Bradford Gallery at a Creative Bradford event organised by Fabric.
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Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd
www.realfresh.tv
The Importance of Online Marketing
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• Beginner’s Guide to Social Media
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We Will Cover
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A Little Bit About Me
• Engineering background• Created Europe’s 1st live music
video podcast
• Short listed for Channel 4's
4Talent 2008 Awards
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A Brief History
Real Fresh TV
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Social Media Strategy & Training Multi-Platform Marketing Facebook App Development
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Clients
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• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• Beginner’s Guide to Social Media
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We Will Cover
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Once upon a time…
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There was only one way to market…
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Along came broadband Internet...
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And an incredible shift started to take place…
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Institutional Control
ConsumerControl
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The truth is…
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The future will only magnify this trend.
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The Lesson For Film Makers?
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Use the Internet
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It is (mostly) free
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• Beginner’s Guide to Social Media
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We Will Cover
• Interactive soap opera on Bebo
• Two 3-minute episodes a week
• 2 million views in February
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Chelsey: OMG!
• One Man Media Machine
• Blog, Twitter, Videos, Photos
• Now paid to do just that
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Our Man Inside
• Nottingham-based doll maker
• Blog, Photos
• Dolls now bought by US Gallerywww.realfresh.tv
Gillian Lee Smith
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Gillian Lee Smith
http://gilflingsdesigns.typepad.com/gilflings_designs/
• Broadcaster & national treasure
• Blog, Twitter, Photos, Videos
• 2nd only to Barack Obamawww.realfresh.tv
Stephen Fry
• First UK Restaurant on Twitter
• Blog, Twitter, Photos, Videos
• All this got them on the BBC
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Sweet Mandarin
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• Beginner’s Guide to Social Media
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We Will Cover
A Beginner’s Guide To Social Media
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Social Media....?
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This is...a beginner’s guide to... all that?
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“I Want Me Mum!”
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Hang on, it’s actually...
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Simple as...
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That’s right, A... B... C...
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A: About You
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A: About You
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Decide what you want to project Decide what you aim to achieve Make your bio/profile ‘about you’
B: Blog... later
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B: Blog... later
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Start by checking out other blogs Micro-blog first – try Twitter? Decide on a theme for first month
C: Communicate
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Comments build community Regularly ask for comments Reward... appropriately
C: Communicate
Now for the numbers...
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As in...1...2...3...
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1: 1st Listen (then converse)
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2: “2” Do List (Make one)
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3: 3 Things You Must Avoid
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• Lying Do your research
• Stealing Give credit where credit is due
• Hair pulling Your blog/Twitter profile is
a weapon
Getting Started:
Free blogging tools – wordpress.com
blogger.com
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Using Social Media
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Embrace Web Video:
Free video platforms – YouTube.com
Vimeo.com
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Using Social Media
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http://www.youtube.com/watch?v=b5AWQ5aBjgE
Make An Impression
A Quote from Twitter:
“The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler
posted by:@boris (http://twitter.com/boris)
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The End.
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Thank You!http://twitter.com/realfreshtv@realfreshtv
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Credits
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Beginnerhttp://www.flickr.com/photos/tphoangviet/1028692511/
Social Mediahttp://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg
I'm an absolute beginnerhttp://www.flickr.com/photos/horselatitudes/2973095769/
ABC_Godfrey_Crosby_Comohttp://www.flickr.com/photos/22195069@N03/2404378946/
i'll be your whatever you wanthttp://www.flickr.com/photos/theoperamafia/2424626206/
Megaphonehttp://www.flickr.com/photos/lukedaduke/482643891/
The Computer Demands A Bloghttp://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif
Church Times Bloghttp://www.churchtimes.co.uk/52385
Who's The Dick Writing Comments On My Bloghttp://www.flickr.com/photos/laughingsquid/108474388/Scott Beale / Laughing Squid
Credits
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Color Addicthttp://www.flickr.com/photos/rideracelive/2993433094/
032/365 "Are You Listening?"http://www.flickr.com/photos/elgraceann/2769081919/
The Hand Work Press Logohttp://www.flickr.com/photos/mattborghi/339965705/
Free to dancehttp://www-tc.pbs.org/wnet/freetodance/images/free_dance_mainpic.gif
How To Fold A T-Shirt (English)http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained
Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526
Social Media –http://www.dallaswebservices.com/images/blog_images/social-media.jpghttp://www.popgadget.net/images/charlottetangye_footprint.jpg
Credits
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Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html
Contagious:http://www.levidepoches.fr/
Open Up:http://www.dallaswebservices.com/images/blog_images/social-media.jpg
Cat watching Cat –http://www.flickr.com/photos/cloudzilla/50257242/
Credits
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Links to Social Networking Sites on Slide #39
Digg - Social News - http://digg.com
Flickr - Photo Sharing - http://flickr.com
Twitter - Micro-blogging - http://twitter.com
YouTube - Video sharing - http://youtube.com
Upcoming - Event sharing - http://upcoming.org
Last.fm - Social Music Sharing - http://last.fm
Delicious - Social Bookmarking - http://delicious.com
MySpace - Social Networking - http://myspace.com
Technorati - Blog search & Networking - http://technorati.com
Jaiku - Micro-blogging - http://jaiku.com
Facebook - Social Networking - http://facebook.com
MyBlogLog - Social Networking for Blogs - http://mybloglog.com
Slideshare - Sharing PowerPoint Slides - http://slideshare.com
