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You have less than 8 seconds to persuade somebody online. In 2000, you had 13’’
We don’t read. We scan.
The human eye can sharply see only an area of 1-2 degrees, corresponding to foveal zone from the retina.
On a laptop, this is around 200 x 150 pixels.
You can’t see 2 things at the same time!
Use attention grabbing techniques and be
sure to put the most important thing first.
The goldfish: 9 seconds
Humans, in 2000: 13 seconds
Humans, in 2013: 8 seconds
Human attention span
Source: National Center for Biotechnology Information, 2013
We are able to see only a zone of ~200px at a time
+ we stay focused for only 8 seconds.
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Nowadays, more than 95% of thevisits are not converted
Only about 22% of businesses are
satisfied with their conversion rates
Source: eConsultancy
e-commerce website:31,93% of the visits ,10 seconds
Come try our Wilkin and Sons jams!
VS
30% of the respondents bought
Consumers initially exposed to limited choices proved considerably more likely to purchase the product than consumers who had initially encountered a much larger set of options.
Result:Consumers initially exposed to limited choices proved considerably more likely to purchase the product than consumers who had initially encountered a much larger set of options.
30% of the respondents bought
3% of the respondents bought
Source: Barry SchwartzDetails: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice
18 links
18 links
46 links
6 links
From the homepage...
~1-2% clicks are on the main slider/banner
~15% are performing a search
~84% clicks are on the main menu
Section Space Clicks Conversions
Menu 10% 70% 50-60%
Slider 80% 1-2% 0-1%
Search bar 3% 10-15% 25-35%
Space vs clicks distribution on homepage
What’s the solution?
CROConversion rate optimization
On-exit intent web personalization
+42.68% more revenue from the segment of abandoning visitors
+27,14% conversion rate
> 2500 websites > 200M visits / month > 8 countries
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