IBM-The Worlds Biggest Innovator

What’s the relation between the HAL-9000 in 2001:A Space Odyssey and

IBM??

HAVE YOU EVER BOUGHT AN IBM PRODUCT??

MOST PROBABLY NOTTHEN HOW DO YOU KNOW ABOUT

IT??

MAYBE, BECAUSE IT’S EVERYWHERE

SO HOW DID IT ALL START?

EARLY SUCCESS(1911-1980)

BUT ALL WAS NOT WELL!!(1980-1990)

LOUIS GERSTNER TO THE RESCUE

IBM

THE TURNAROUND(1990-2000)

THE NEW IBM’S 8 PRINCIPLES

THE NEW IBM’S 8 PRINCIPLES

THE 21ST CENTURY IBM

LEAPFROGGING IT’S WAY INTO THE FUTURE

5 Noble Prizes 6 Turing Awards

10 National Medals of

Technology

5 National Medals of Science

THE SMARTER PLANET CAMPAIGN

WATSON

IBM, a company with a long and successful tradition of

internally-focused R&D activities, is adapting to this

new world of creating platforms and enabling open

innovation

COMPETITORS BEWARE!!

HOW IBM WILL SUCCEED

A portfolio of capabilities

Acquire ideas

A startup culture

HOW IBM WILL SUCCEED

Hire leaders from the outside

the box

Focus on few projects

THE 3 PILLARS OF FUTURE

Cloud Data Engagement

HAL-9000

•HAL•+111•IBM

RECAP

• IBM is everywhere!!

• Early success with inventions like Hard Disk, ATM, Floppy

Disk

• Mainframe and PC business in decline during 80s and 90s

• Lou Gerstner saves the company and establishes a

completely new company based on new principles.

• Continued to innovate and invent

• The future will be based on it’s ability to develop portfolios,

acquire ideas, introduce a startup culture, hire leaders

outside the firm and focus on few pursuits with conviction.

• Cloud computing, Data Refinement and Engagement will

acts as the pillars of future for IBM

DISCLAIMER

• Created by Vibhor Kumar, IIT Kanpur, during a marketing

internship by Prof. Sameer Mathur, IIM Lucknow

Prof. Sameer Mathur Vibhor Kumar