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China Outbound Travel Market
28%
growth rate
526B
China Online Travel
Market in 2016
Source: iResearch, 2015
10.8%
growth rate
130M
China Outbound
Travelers in 2016
Shopping is listed
as the top
$2B
Top Travel Spender
Top 10 Destinations for CN Travelers
Source: Baidu Travel Report, 2016
Japan
Singapore
Thailand
Indonesia
France
Italy
6
Maldives
Vietnam
South
Korea
10
USA
• 4 out of 10 destinations are in SEA
• Thailand is listed as the top
Chinese Travelers to SEA
Source: 1. CLSA, 2016; 2. Ctrip, 2016
• More than 6 million Chinese were expected to travel within Asia over the New Year peri
od, which has increased by 51% than the normal periods
• The number of visitors to Thailand surged 71% on the year in 2015 to 7.9 million, and n
ow 1 in 4 tourists visiting Thailand is from China
Spring Festival
Golden Week
New
Year
Summer Holiday
Dragon Boat
Festival
*data: volume for Chinese users search the keyword “SEA travel” via Baidu Search Engine
Source: Tencent, 2015
The Chinese Traveler Profile
A
C
D
E
58.5%Female
60%25-35 years of age
70%
10K~20K monthly family income
80%have a bachelor’s
degree
51.8%from 1st tier cities & costal cities
B
Young
Travel savvy
Well-educated
Chinese Travelers: Mobile First and Always Connected
Source: 1. Baidu Travel Report, 2016, 2. CTrip
45% business travelers use mobile for travel arra
ngements
89% access websites via smartphone
25%use mobile apps to book hotels
60%must have in-room WiFi
Chinese Travelers on Social Apps
19.16
14.08
6.075.26 5.19 5.17 4.76 4.74 4.45 4.29
Wechat QQ UC Browser Taobao QQ Music Weibo Kugou Music Qzone QQ Browser iQiyi
Daily Usage Times of China’s Top 10 Most Popular Apps in 2015
Over 80% of Chinese travelers share pictures/experiences with friends via
social platforms, such as Wechat, QQ and Qzone
Source: China Internet Watch, 2015
*Remark: red bar chart apps are all included in iClick travel+
Introducing iClick Travel+
iClick Travel+
Reach value segments you never could before
Be creative and experimental with your target
audiences
Funnel business to local properties from China
n. i-Click’s proprietary audience targeting
solution for Chinese travelers that leverages
unique data sources from Tencent and iClick.
XMO by iClickTravel Intent Datae.g. travel intenders to UK
Generic Data
Why iClick Travel+?
1. Strategic Partner with Tencenton travel audience buying solution
2. Travel Intent Data Integration for
greater accuracy
3. Highly Targeted to drive higher CTR
Sample of Premium Chinese Inventory
Mobile QQ: China No.1 instant messenger
MAU: 642Million
WeChat: leading multi-functional platform
MAU: 697Million
QQ Music: leading music platform
MAU: 697Million
Mobile Qzone: popular social network
MAU: 573Million
Mobile Ad Network: 100K+ apps
MAU: 460Million
iClick Travel+: Case Study I
Campaign Goals
Attract nearby travelers to visit the
amusement park from during October
Golden week
Campaign
Performance
The total number of click through rate
increased by over 100%
Delivery Method
The iClick strategy
• Define the target audience
• Explore the audience size via data
mining
• Deliver ads on five of the most
popular social apps in China via
Travel+
iClick Travel+: Case Study II
Campaign Goals
Attract Chinese outbound travelers
from Nov 3 to 18
Campaign
Performance
The experimental group achieved
a CTR 50% higher than that
of the control group
Delivery Method
The iClick strategy
• Captured the online users who
ever searched the keyword like the
flight ticket or hotel booking
• Sep up both a test group and
control group to compare the
results