Howard Davidson Arlington MA - Lycra making moves to bring back spandex Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
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1. Lycra Making Moves to Bring Back Spandex by Howard Davidson,
Arlington, MA Slide By :- Howard Davidson Arlington MA
2. Lycra attempts to bring spandex into the 21st century with
new Lycra Moves campaign. Slide By :- Howard Davidson Arlington
MA
3. Lycra is showing staunch opposition to fading quietly away
into the night like slap bracelets, pogs, and other fads of
yesteryear. Instead, everyones favorite stretchy fabric that doesnt
breathe at all is back and, assuredly, better than ever. Slide By
:- Howard Davidson Arlington MA
4. I will admit that the campaigns TV spot is quite effective.
The Lycra Moves ad shows people dancing their way through everyday
activities, as their clothing stretches out and trails behind them.
This is both a clever play on Lycras flexibility as a fabric, and
an impressive aesthetic accomplishment. Slide By :- Howard Davidson
Arlington MA
5. On the other hand, I have never understood what the
difference is between Lycra and other spandex (Is there a
difference?), and this campaign doesnt change that. Furthermore, I
cant help but think about how the unfortunate souls in the video
are likely imprisoned in a skin-tight layer of their own sweat. Do
I really need to see women dancing in fabric that doesnt breathe? I
dont think so. Slide By :- Howard Davidson Arlington MA
6. SapientNITO cranked out this campaign which also includes an
interactive website. Scroll just a couple screens to the right on
that site, and youll see an image of a man dressed head-to-toe in
obnoxiously neon spandex that looks like it was pulled straight out
of a trade publication from 1991. Slide By :- Howard Davidson
Arlington MA
7. The company is also targeting new brands specifically at
their desired markets, including Lycra Energize, which claims to
support wellbeing and wellness. This sounds like the magnetic
bracelet of fabrics. I bet it comes with a bonus set of healing
crystals. Slide By :- Howard Davidson Arlington MA
8. With the meteoric rise in popularity of yoga pants (which do
actually breathe, so Im told), I guess it makes sense for Lycra to
get back into the marketplace. Im just not sure theres any demand
for the product these days. Not to mention, just the idea of Lyrca
gives me hives. Howard Davidson Arlington MA Slide By :- Howard
Davidson Arlington MA