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I go over the 10 ways we drove over 100K visits in one month . Learn about the fundamentals of social media and content strategy and the actual tactics we used to drive the visits.
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10 WAYS WE DROVE 100K VISITS IN ONE MONTH
Understanding Social Media + Content strategy to Grow Your Business
1.MEASURE
EVERYTHIN
G
UN
DER
STA
ND
WH
AT Y
OU
AR
E
DO
ING
WI T
H A
NA
LYT I C
S
October’s Numbers
November’s Numbers
Learn where they are coming from.
Look at your headlines.
Popular categories?
Google URL Builder
2.
KNOW YO
UR
AUDIENCE
UN
DER
STA
ND
ING
YO
UR
BU
YER
PER
SON
AS
Why should they care?
Learn Audience’s Goals and Challenges.
Collect Info with Interviews and Online Surveys.
3.W
HERE ARE
THEY
HANGING
OUT?
Facebook GroupsLinkedIn Groups#Twitter QuoraForums
4.LIS
TEN A
ND
LEARN
THEY A
RE T
ELLING
YO
U
WH
AT TH
EY WAN
T.
READ PEOPLE’S MINDS
Create Value & Grab Their Attention
ANSWER QUESTIONS!
LINKEDINGROUPS
REDDIT HAS ACOMMUNITYFOR JUST ABOUTEVERYTHING.
MANY FACEBOOK GROUPS
5.CREAT
E A
COMMUNITY
PEOPLE A
RE W
AIT
ING
TO
BE L
ED
These groups didn’t exist before, so I made them.
LinkedIn GroupsTwitter CuratorFacebook PageReddit SubredditsForums
6.GET
A
LARGER
MICROPH
ONE
LEVER
AG
E PEO
PLE AN
D
PAG
ES TO
AM
PLIFY
REA
CH
Who Has…Twitter Followers?Facebook Friends?LinkedIn Connections?
Reach out to pages.
7.CREAT
E
MORE
CONTENT
Accountability & Cosistency
Not every article is a winner.
8.USE
CONTENT
CALENDARS
KEEP
YO
UR
SELF &
OTH
ERS
AC
CO
UN
TAB
LE
9. Capture Leads with Offers
Offers ordered by which generate the most leads.
Are you ready for the last one?
10.
10. LUCK!
ANY QUESTIONS?
Z ION @ ATLA S P ROJE CT.CO@ ZI ONK 20 – TW E E T @ ME !W W W. ATLA S P ROJE CT.CO
How do you run a proper experiment?
Divide users into a control and a test group.
Run your change on the test group. Measure.
This is called a A/B test.
Highrise wanted to test their homepage signups.
They tested it against a long-form sales letter.
Which one do youthink did better?
Surprised?
Tried a completely new redesign.
Which do you think did better?
Why did they get these results?
What happens when we put the best two pages, together?
The tests never end.
