P R O D U C T I V E D I S S A T I S F A C T I O N

How We Advocated for Inbound, Upsold Accounts, and Built a Better Organization Overall

where it all began

THE STATE OF THINGS

in 2012 we were mostly an seo shop

we were overworked

THE STATE OF THINGS

we were underpaid & unprofitable

THE STATE OF THINGS

our clients were dissatisfied

THE STATE OF THINGS

our employees were dissatisfied

THE STATE OF THINGS

and we were dissatisfied.

then we heard about the inbound philosophy.

+ THESE GUYS

we became a HUBSPOT partner.

JANUARY 2013

We have to understand the business problem.

How interested are they in growth?

What value can we provide?

What kind of budget can they dedicate?

CLIENT ANALYSIS

Marketing audit

Opportunity analysis

Creative deck

Partnership proposal

PROCESS

MARKETING AUDIT

OPPORTUNITY ANALYSIS

CREATIVE DECK

PARTNERSHIP PROPOSAL

over the past year we have learned a few things.

Address problems, don’t sell on benefits.

Involve the key decision maker at all steps.

Differentiate by commitment to excellence, not cost.

INSIGHTS

HOW WE’VE STAFFED

OLD MODEL

PERSONALITY ASSESSMENT

HOW WE HIRE

We needed something other than a resume, certain type of degree, or

“experience in the field” to find if we were the right environment for the

right team members.

WHO WE LOOK FOR

HOW WE FIND THEM

HOW WE KEEP THEM

BILL OF RIGHTS

VALIDATION

All that combined to make us a HubSpot platinum partner.

Faster than anyone ever has before.

1,200,000

8

27,000

The only real advice is to keep having fun.

M A N Y T H A N K S

I’m Drew Himel. !!

I founded @PCRAgency & @Caracal_io !!

Find me @DrewHimel.