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Content Matters. Businesses communicate to the Prospects and Customers through various means. Read article version of this slideshare: http://www.hassaankhan.com/blog/2014/09/21/persuasive-content/
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How to Write Persuasive
Content?Make Your Readers Fall in Love…
Hassaan Khan
Content Matters.
Content Matters.People Already Know!
Content Matters.People Already Know!
Then why they fail?
Content Matters.People Already Know!
Then why they fail?
Because, their content fails…
Does Content Matter for Businesses?
Content Matters.
Does Content Matter for Businesses?
Content Matters.
It does…
Business and ContentWhat Content has to do with Business?
Business and ContentWhat Content has to do with Business?
Why Businesses need Content?
Business and Content
What Content has to do with Business?
Why Businesses need Content?
What to deliver in the Content?
Business and Content
Business needs to Communicate with the
Customers!
Business and Content
Business needs to Communicate with the
Customers!
Business and Content
Because Business involves people.
Business and Content
Because Business involves people.
People need people.
Business and Content
Because Business involves people.
People need people.
People need solutions.
Business and Content
Because Business involves people.
People need people.
People need solutions.
People need answers.
Business and Content
Because Business involves people.
People need people.
People need solutions.
People need answers.
People need products.
Business and Content
Because Business involves people.
People need people.
People need solutions.
People need answers.
People need products.
People need services.
Business and Content
People want to
Business and Content
People want to
Here comes another thing
Here comes another thing
Content Marketing
Content Marketing
Content Marketing refers to the utilization of Content
Content Marketing
Content Marketing refers to the utilization of Content
To engage the audience
Content Marketing
Content Marketing refers to the utilization of Content
To engage the audienceTo deliver them the message
Content Marketing
Content Marketing refers to the utilization of Content
To engage the audienceTo deliver them the message
To market a vision
Content Marketing
What is a Persuasive Content?
Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
convincing
Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
convincing, satisfactory
Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
convincing, satisfactory & meaningful
content
Content Marketing
Do you know David Letterman?
Content Marketing
Do you know David Letterman?
Yeah!
Content Marketing
The host of Late Show with David Letterman
Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Because of its Edgy,
Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Because of its Edgy, Comic
Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Because of its Edgy, Comic & Interesting talks…
Content Marketing
So it’s the Content that I Love and Enjoy.
Content Marketing
5 Elements of Persuasive Content
Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Because no one likes a boring start.
Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Because no one likes a boring start.
To attract the audience to create an impact.
Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Because no one likes a boring start.
Attract them to create an impact.
To keep them abreast.
Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
It always sounds good.
Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
It always sounds good.
It makes you feel original.
Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
It always sounds good.
It makes you feel original.
It shows a clarity of message.
Content Marketing
5 Elements of Persuasive Content
3 - Story Inside Message
Content Marketing
5 Elements of Persuasive Content
3 - Story Inside Message
There is always a Concept, Story and Imagination
in that Content.
Content Marketing
5 Elements of Persuasive Content
4 - Edgy Title and Sub-headings
Content Marketing
5 Elements of Persuasive Content
4 - Edgy Title and Sub-headings
Titles and Sub-headings are the storyteller of
whole Content.
Content Marketing
5 Elements of Persuasive Content
5 - Filled with Examples
Content Marketing
5 Elements of Persuasive Content
5 - Filled with Examples
It has examples to clarify the concept. People
love it. Enjoy it. Remember it.
Content Marketing
Persuasive Content
Content Marketing
Persuasive Content
helps
Content Marketing
Persuasive Content
helps
to
Content Marketing
Persuasive Content
helps
to
Content Marketing
Conclusion
Content Marketing
Conclusion
- Content should mean something.
Content Marketing
Conclusion
- Content should mean something.
- It should help people.
Content Marketing
Conclusion
- Content should mean something.
- It should help people.
- It should make their lives easier.
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Hassaan Khanhassaankhan.com/blog
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