Upload
online-marketing-institute
View
350
Download
2
Tags:
Embed Size (px)
Citation preview
How to Use Psychology- based Marketing to
Drive Online Response
Nancy HarhutChief Creative Officer
Wilde Agency
Today You Will Learn• 7 easy, scientifically-proven prompts that drive
automatic behaviors • Why everyone is hard-wired to have these reflexive
responses • How you can use these 7 principles to increase
engagement and ROI
Nancy Harhut is the Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with digital and direct marketing best practices in order to get people to act.
About Me
Agenda1. Decision-making shortcuts2. Reciprocity Principle3. Availability Bias4. Social Proof5. Magnetic Middle6. Scarcity Principle7. Storytelling8. Visual tricks9. Key takeaways
Move The Needle
Identify 3 Human Behavior Triggers you can use to acquire more customers for your product or service
Activity
• Social scientists have proven that people are hard-wired to behave in certain ways
• We all rely on decision-making shortcuts, even if we’re not aware of it
• Marketers can use them to prompt the actions they want
• It’s easy and inexpensive to use psychology-based marketing
• Applying it to your marketing strategies and creative will increase engagement and response
Key Takeaways
www.onlinemarketinginstitute.org
Thank You!
Learn more at