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97% of consumers search for local businesses online. Your local Google+ page connects you with customers on Search, Maps and Google+, no matter what device they are using. And, it's FREE! Using Google+, or Google Plus, will help you find more customers and engage more easily with them. It is the second-largest social networking site in the world after Facebook. As of February, 2014 Google reports that 300 million people a month globally visit the social network (more use it indirectly, such as by uploading cellphone photos without opening the app.) That is far less than Facebook’s 1.2 billion, but more than Twitter’s 241 million. If you are looking to find more customers for your business, these are numbers you don't want to ignore! Google+ is a great place to put your photos for people to see and comment on. It's Hangouts feature allows you to easily video chat with up to 10 people at a time and, it instantly creates a replay that can be viewed by your prospects at any time. And since Google Plus is a Google, Inc. property, you want a business page there for your business if you are using the internet to find more customers. So, if you don't have a Gmail account yet, go create one and you will be ready to use Google+, Maps, Blogger, Youtube and all of the other Google, Inc. sites to market your business. You bottom line will be glad you did! To learn more, check out http://FindMoreCustomers.org where you can purchase step-by-step tutorials on 15 different marketing strategies for growing your business.
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to Market Your Small BusinessUsing Local
Introduction
• Google is one of the most popular Internet companies in the world
• Smart businesses use Google in their online marketing practices
• You could be missing out on customer brand recognition
What is Google+ Local?
• It is an online business-related service
• It is a way for businesses to offer online users more information about your company
• It offers businesses a great way to advertise to their clients
How Can Google+ Local BenefitYour Small Business?
• It is an easy and effective way to be found
• It offers incentives to make customers choose your business over your competition
• It is free
How Can Google+ Local BenefitYour Small Business?
• Listing features
– Promotional offers, deals, and specials
– Users can read reviews, testimonials to which you can respond
– Post pictures and videos
– Ability to view your search statistics
How Can Google+ Local BenefitYour Small Business?
• Listing features
– Place posts on your listing > update your potential customers
– Signing up for and creating a listing is free, quick and easy
Creating a Google+ Local Listing
• Claim your business’s Google Maps listing
• Go to google.com/local/add/businessCenter > log in or sign up
• Do a Google Maps search for your business > verify information if necessary
Creating a Google+ Local Listing
• Enter all of your company’s information > address, phone, website, services, etc.
• Add hours of operations, payment options, photos and videos, etc.
• Verify your business listing to ensure that your business is real and operational
Creating a Google+ Local Listing
• Why should you claim your Google Maps listing?
– Control your own content
– Avoid hijacking
• Once verified, you will access the Google Dashboard
Things You Need to KnowAbout Your Google+ Local Listing
• Consistent content > verify that all of your business info is consistent across all web platforms
• Avoid multiple listing > it is against Google’s policy
• Choose a category > choose a general category that accurately describes your business
• Don’t forget the details
Things You Need to KnowAbout Your Google+ Local Listing
• Pay attention to your description
• Use images and videos > as many as you can
• Offer coupons
• Increase your web visibility
Things You Need to KnowAbout Your Google+ Local Listing
• Create a Google+ Page > not necessary but engages customers further
• Google+ Local and SEO– Increase your website’s placement on SERPs– Your Google+ Local listing can be very beneficial to
your SEO strategy
Things You Need to KnowAbout Your Google+ Local Listing
• Google+ Local and SEO
– Local keywords also increase your search engine rankings
– Add flair to your listing > videos, photos, etc.
– Sign up for Google AdWords
– Follow Google’s rules, read through regulations
Things You Need to KnowAbout Your Google+ Local Listing
• Reviews and your Google+ Local listing
– Gets lots of reviews for your business’s listing
– Reach out to your customers
– Send out Call-To-Action messages
– Write up a review request on your website
Things You Need to KnowAbout Your Google+ Local Listing
• Reviews and your Google+ Local listing
– Use QR Codes
– Ask for reviews on your social media sites
– Take reviews from your other online directories
– Deal with negative reviews and respond
Using Third Party Management
• Manage your marketing in-house or hire a third party to manage it for you
• May or may not be the right choice for your business
• Hire a marketing company that understands the industry, your business and individual marketing
Google+ Local Best Practices
• Always have consistency
• Offer deals, promotions and coupons
• Incorporate your listing into your SEO campaign
• Use Google’s bulk upload feature
Google+ Local Best Practices
• Choose relevant categories
• Follow Google’s Quality Guidelines
• Use Google’s keyword tool
• Don’t overdo the use of multiple keywords
Conclusion
• Very easy and inexpensive way to help your customers locate you
• Generate more data for search engines crawlers
• Incorporate a Google+ Local listing into your business’s overall marketing and SEO strategy
Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org
• Learn More http://findmorecustomers.org/blog
• Call 888-575-7282
