Download ppt - How To Use Google+ Local To Market Your Small Business

to Market Your Small BusinessUsing Local

Introduction

• Google is one of the most popular Internet companies in the world

• Smart businesses use Google in their online marketing practices

• You could be missing out on customer brand recognition

What is Google+ Local?

• It is an online business-related service

• It is a way for businesses to offer online users more information about your company

• It offers businesses a great way to advertise to their clients

How Can Google+ Local BenefitYour Small Business?

• It is an easy and effective way to be found

• It offers incentives to make customers choose your business over your competition

• It is free


• Listing features

– Promotional offers, deals, and specials

– Users can read reviews, testimonials to which you can respond

– Post pictures and videos

– Ability to view your search statistics


• Listing features

– Place posts on your listing > update your potential customers

– Signing up for and creating a listing is free, quick and easy

Creating a Google+ Local Listing

• Claim your business’s Google Maps listing

• Go to google.com/local/add/businessCenter > log in or sign up

• Do a Google Maps search for your business > verify information if necessary


• Enter all of your company’s information > address, phone, website, services, etc.

• Add hours of operations, payment options, photos and videos, etc.

• Verify your business listing to ensure that your business is real and operational


• Why should you claim your Google Maps listing?

– Control your own content

– Avoid hijacking

• Once verified, you will access the Google Dashboard

Things You Need to KnowAbout Your Google+ Local Listing

• Consistent content > verify that all of your business info is consistent across all web platforms

• Avoid multiple listing > it is against Google’s policy

• Choose a category > choose a general category that accurately describes your business

• Don’t forget the details


• Pay attention to your description

• Use images and videos > as many as you can

• Offer coupons

• Increase your web visibility


• Create a Google+ Page > not necessary but engages customers further

• Google+ Local and SEO– Increase your website’s placement on SERPs– Your Google+ Local listing can be very beneficial to

your SEO strategy


• Google+ Local and SEO

– Local keywords also increase your search engine rankings

– Add flair to your listing > videos, photos, etc.

– Sign up for Google AdWords

– Follow Google’s rules, read through regulations


• Reviews and your Google+ Local listing

– Gets lots of reviews for your business’s listing

– Reach out to your customers

– Send out Call-To-Action messages

– Write up a review request on your website


• Reviews and your Google+ Local listing

– Use QR Codes

– Ask for reviews on your social media sites

– Take reviews from your other online directories

– Deal with negative reviews and respond

Using Third Party Management

• Manage your marketing in-house or hire a third party to manage it for you

• May or may not be the right choice for your business

• Hire a marketing company that understands the industry, your business and individual marketing

Google+ Local Best Practices

• Always have consistency

• Offer deals, promotions and coupons

• Incorporate your listing into your SEO campaign

• Use Google’s bulk upload feature

Google+ Local Best Practices

• Choose relevant categories

• Follow Google’s Quality Guidelines

• Use Google’s keyword tool

• Don’t overdo the use of multiple keywords

Conclusion

• Very easy and inexpensive way to help your customers locate you

• Generate more data for search engines crawlers

• Incorporate a Google+ Local listing into your business’s overall marketing and SEO strategy

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