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How to tell engaging and concise success stories
Copyright © 2016 by Stuart Collins
“If they only knew the great stuff we do”
Our organization does great work, like…
Wow, that’s great
And we did…
And…
And …
And …
Wow.. Uh huh..
Copyright © 2016 by Stuart Collins
Storytelling is a proven way to communicate
Copyright © 2016 by Stuart Collins
Stories can be short
Stories can be long
The 4 Point Story
Setup and Goal
Obstacle
1
2
3
4
Pivotal Triumph
Resolution
Copyright © 2016 by Stuart Collins
The 4 Point Story
Setup and GoalIntroduce your subject and their goal
ObstacleWhy won’t they get their goal with business-as-usual?
1
2
3
4
Pivotal TriumphWhat did they do (with your organization) to overcome their obstacle?
ResolutionWhat were the results? (did they achieve their goal?)
Copyright © 2016 by Stuart Collins
The 4 Point Story – Common Pitfall
Setup and GoalIntroduce your subject and their goal
ObstacleWhy won’t they get their goal with business-as-usual?
1
2
3
4
Pivotal TriumphWhat did they do (with your organization) to overcome their obstacle?
ResolutionWhat were the results? (did they achieve their goal?)
33 3
Copyright © 2016 by Stuart Collins
The 4 Point Story – Common Pitfall
Setup and Goal
Obstacle
1
2
3
4
Pivotal Triumph
Resolution
When you showed up(and you talk a lot about it)
Happened before you showed up(and is where your audience is now)
Copyright © 2016 by Stuart Collins
The 4 Point Story
Setup and GoalIntroduce your subject and their goal
ObstacleWhy won’t they get their goal with business-as-usual?
1
2
3
4
Pivotal TriumphWhat did they do (with your organization) to overcome their obstacle?
ResolutionWhat were the results? (did they achieve their goal?)
Copyright © 2016 by Stuart Collins
