1. Page 1 SolutionsHOW TO SETUPInstagramFOR YOUR BUSINESSPage 1 Solutions

2. TABLE OF CONTENTS1Introduction4Getting Started: First things First8Getting Familiar: What to Expect13What Now? Posting & Sharing16Take a Look: Top 5 Brands on Instagram23Take a Look: Successful Small Businesses on InstagramPage 1 Solutions 3. INTRODUCTIONWhy do you need Instagram?1Page 1 Solutions 4. Why do you need an Instagram?As an Instagram user, you can edit and share photos that represent your business with more than 80 million users and counting. Instagram is a great way to humanize your brand and cross- promote your products or services. Now that images have become a key part of a company's marketing strategy, Instagram is a must-have social platform for your business.2Page 1 Solutions 5. It's thesocial networkthat has seen the fastest growth, most engagement, and highest conversion from browser to shopper.-Alice TruongSource: Neilson, January 20143Page 1 Solutions 6. GETTING STARTEDFirst things First4Page 1 Solutions 7. Getting StartedTo get started, you first need to download the app onto your smartphone. Depending on the type of device you have, you can search for 'Instagram' in the App Store or in the Google Play Store.5Page 1 Solutions 8. Getting StartedOnce the app has been downloaded and installed on your smartphone, you'll need to open it and click on register to create a new account.After you click on register, you'll be asked to create a username and password for your profile as well as entering your email address and business name.6Page 1 Solutions 9. Getting StartedYou will then be prompted to connect with people you know on Facebook and people listed in your phone contacts. You can choose to add people from either step or skip them and add them later. Instagram will then suggest profiles for you to follow to get started. We suggest following a few of these initially to start growing your following.Once you've followed a few profiles, you're ready to get started creating images on your own!7Page 1 Solutions 10. GETTING FAMILIARWhat to ExpectBefore we show you how to create your first image, we want to walk you around the platform a bit.8Page 1 Solutions 11. Getting FamiliarFirst, view your newsfeed from the "Home" button. From here, you can scroll through images that people you're following have recently posted as well as like and comment on images. Below each image you'll be able to see a likes count followed by an image description with hashtags created by the user and finally the comments. Just like Twitter, you can tag people in a post by using the @ symbol followed by their name. When you tag one of your followers, they will get a notification and be able to respond directly from their app.9Page 1 Solutions 12. Getting FamiliarSecond, you can explore "popular" photos chosen by Instagram based on other photos you've liked and search for users or images by hashtag and username. If you choose to search by hashtag, start by typing the # symbol followed by the phrase you want to search for. Instagram will also save your most recent and most used hashtags if you'd like to search those too.10Page 1 Solutions 13. Getting FamiliarThird, you can view all of your notifications under the heart icon. From here you can see which users liked your photos as well as new followers and new friends who have joined Instagram under the "News" tab. You can follow them directly from this tab by clicking on the +person icon. This tab also allows you to explore which images your friends have liked and commented on. To access that info, simply click on the "Following" tab at the top of the screen.11Page 1 Solutions 14. Getting FamiliarFinally, you can view and edit your own profile. From here you can change key information such as your profile description, profile image, name and email address. You can also view all the photos you've posted, re-share them via email or social media and tag your friends if you forgot when you initially posted it.12Page 1 Solutions 15. WHAT NOW?Posting & Sharing13Page 1 Solutions 16. What Now?Once you've familiarized yourself with the app, you're ready to start posting. Instagram allows you to snap a photo directly from the app or you can choose to upload one from your photo album. Once you've chosen a photo, Instagram provides you with various filters to change the look and feel of your image. You can choose varying levels of brightness, contrast and even blur to create the perfect sharable image.14Page 1 Solutions 17. What Now?After you're done editing, it's time to share your image across social media! Instagram allows you to hook up your Facebook, Twitter, Tumblr, Foursquare and Flickr accounts. All that's left is to write a catchy description, choose which media to distribute on and click share!15Page 1 Solutions 18. TAKE A LOOKTop 5 Brands on Instagram16Page 1 Solutions 19. What Makes These Work?These Successful Brands Follow These Tips:Feature customers using their productsTake fans behind the scenesHosts contests and projectsMimic their fansPromote new productsUse hashtagsImages are visually pleasing and eye-catchingShowcase products in creative ways17Page 1 Solutions 20. Starbuckshttp://instagram.com/starbucks2,794,737 followers18Page 1 Solutions 21. Sharpiehttp://instagram.com/sharpie117,389 followers19Page 1 Solutions 22. Red Bullhttp://instagram.com/redbull1,523,440 followers20Page 1 Solutions 23. Pumahttp://instagram.com/puma474,042 followers21Page 1 Solutions 24. Ben & Jerryshttp://instagram.com/benandjerrys408,681 followers22Page 1 Solutions 25. TAKE A LOOKSuccessful Small Businesseson Instagram23Page 1 Solutions 26. What Makes These Work?These Successful Small Businesses Follow These Tips:Balance fun images with pictures from your businessUse Instagram videosCultivate a strong followingUse a variety of filtersPromote contests, deals, and specialsShowcase employees and staffImages are visually pleasing and eye-catchingUse industry-related hashtagsStay relatable and connected with followers24Page 1 Solutions 27. Pacific Plastic Surgeryhttp://instagram.com/pacificplasticsurgery108 followers31Page 1 Solutions 28. Davis Plastic Surgeryhttp://instagram.com/davisplasticsurgery876 followers26Page 1 Solutions 29. Law Offices of Jack J. Kramerhttp://instagram.com/jstandsforjustice2,195 followers33Page 1 Solutions 30. Gary Login, DMDhttp://instagram.com/garyrlogindmd133 followers28Page 1 Solutions 31. Amy Vermillion Interiorshttp://instagram.com/amyvermillioninteriors2,430 followers25Page 1 Solutions 32. Marias Cupcakeshttp://instagram.com/mariascupcakes12,360 followers30Page 1 Solutions 33. Surf Organichttp://instagram.com/surforganic2,176 followers27Page 1 Solutions 34. Ibis Cycleshttp://instagram.com/ibiscycles4,549 followers32Page 1 Solutions 35. Slingshot, LLChttp://instagram.com/slingshot576 followers29Page 1 Solutions 36. Take it From HereWe encourage you to have fun with the app and try out the different filters and features. As a business, you can post images of your staff hard at work, new products you're offering, products you support and even a few selfies. Thank you for viewing this EBook, we hope it was helpful in getting you started. If you have any further questions or comments, contactPage 1 Solutions.34Page 1 Solutions 37. THANK YOUEnjoy Your New Instagram!35Page 1 Solutions