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How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
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Digital Marketing Plan
Copper Handi
Digital Stir
Recipes to BUILD RELATIONSHIPS
NOT PROFILES
What does the term mean?
Promoting brands using all forms of digital Advertising Means to reach customers
Search Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)
Why Digital Marketing?
• The effective marketing is :
– doing it fast
– with low cost and with
– high return on investment
• The customers should have
– more choices than ever
– more information through various channels
• The current age customer expects the brands to be relevant, to listen, to interact and behave well.
Search Engine Optimization
• Making our website more visible to people who are looking for our service
• Search engines :
• Increase the ranking of portal
• Search Engine Results Page (SERP)
• To attract quality traffic
1. On-page SEO,
2. Of-page SEO
a. Keywords, page title, title tags,
b. Links
How is this done?
• Small & meaningful modifications to parts of our website.
• User experience and performance
• Consumers are our users, not search engine
• Understanding visitors, their want, what they get out of our website
• Mobile optimization, responsive web design: minimum resizing, panning, and scrolling
Why is Mobile Optimization needed
6 OUT OF 10
Go for
competitors site
MI USERS
India Screenager Stats
TOTAL POPULATION: 1.28bn Internet users 243mn
PC or Laptop internet users
Mobile Internet
Videos Social Media Users
90%
10%
55%
7.6%
Infographic
8% 10% 90%
39%
61%
Online population growth – 31%2013 to 2014
Digital Marketing
0 20 40 60 80 100
Social Media
Email Marketing
Local SEO
Blogging
Leads and…
QR codes
Text message ads
Online videos
Display ads
Mobile apps
Social Media ads
Daily Deals
TIME COST
Facebook100
Twitter33
Google+54
Email Marketing32Linked Forums
26
Offline Ads and QR Codes
63Pinterest
5.5
Social Media Ads
7.6
Blogging67
Mobile Apps19 Youtube
55
243 Million Internet Users
Digital Media MarketingStats and Data
Source: IAMAI
Search Engine Marketing
• Pay per click campaigns : Pay a sum of money to the host website when a user clicks on to the advertisement. “click fraud”
• Pay per action campaigns
• Visibility in popular and related websites and searches
Example
Social Media Marketing
• Building businesses through social media
It’s an online conversation…
Goals of Social Media Marketing
› Create an audience of engaged social media users
› Drive inbound traffic to your website
› Use forms on optimized landing pages to collect contact information of visitors
› Use email and marketing automation to nurture leads into repeat customers
• 100 million users and increasing
• >80% mobile phone.
• 59% through mobile app
• #3 in IOS behind YouTube n Gmaps
• #4 is android behind Google, Gmail, GMaps
500YEARSWORTH OF VIDEOS
INFACEBOO
K
Objectives
• More website visits
• More fan/ follower engagement
• More Likes
Options
• Creating and Development of Page
• Content Development
• Buzz creation
• Posting Updates
• Joining groups
• Creating Facebook like badge and button, to place in website
• Video sharing, document sharing
• Customized offers, forms, Q&A, promoting offers
• Running contests, campaigns : Yesdeals
• Drive website visits or mobile app downloads
• Including call to action
• Display Ads
• Using Facebook for advertising can help us promote a page, app, or even an event!
• Creating company page
• Integrating profile with other media channels
• Add connections
• Join group
• Starting discussions, sharing information
• Launching and promoting events
• Sharing presentations ( slideshare )
• Integrating blogs
• Creating polls
• Publish press release
Micro-blogging site
140 characters limit, images, videos
• Creating twitter handle
• Post tweets with site link - deets
• Tweeting based on trends – bird-of-mouth
• Follower analytics for customized offers
• Celeb Tweets
• Twitter ads
• Twitter analytics
Google +
• 53% of interaction between Google+ user and a brand is positive.
• Creating profile and page
• Content development
• Adding and expanding circles
• Starting discussion, sharing information, images, videos, document sharing, etc
• Advantage: Gmail account holder automatically becomes a Google+ user.
• 40% of YouTube traffic comes from mobile.
• B2B marketers using blogs generate 67%
Few more facts….
• Companies that acquired customers from Facebook– B2C 77%– B2B: 43%
• 40% customers check for online reviews• 57mn want brand related information• 80% of users prefer to connect to brand through social media – brand
is talking to me• 46% more user engagement• 9:1 views: shares• 60% lead generation to the companies• Auto posting decreases likes by 70%• 70% of Facebook users follow brands posted by friends and family• Average cost of Facebook ads ppc: 1.14$• Brand engagement increased by 176%
What can we do?
• Web and Graphic Design
• Content Planning & Development
• Search Engine Optimization
• Search Engine Marketing
• Email Marketing
• Social Media Management
• Mobile Marketing and Mobile apps
Mobile Marketing
Mobile Website
Mobile App
Push Alerts
(via mobile app)
Social Media
Want to know more about Digital Marketing?
• Subscribe to our blog
Whiznext.com
• Join us on facebook
Copperhandi
• Mail us to
Thank you
