How to personally brand yourself - The Marketing Muse 360

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How To Market and Brand Yourself

Presented by The Marketing Muse 360

www.themarketingmuse360.com 404-944.3510

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What words come to mind ?


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What words come to mind?


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What words come to mind


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What is Branding ?Branding is creating content, images, clothing, hairstyle, that help people remember you! Its not about asking for the sale, its more information about you or your company. “get to know me stuff”

The benefits of Branding• The Conversion of your Sales is higher• People are most likely to accept your commission rate or

sign the check if your branding is in place• Google can find you • Your colleagues respect you• People trust you (Proven knowledge in your industry)


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Creating Your Brand 101?

1. Determine who is your audience (Your Target Market) Who responds to you best, and buys your product or service (SELECT ONE GROUP) 2. Create an image of yourself that represents your specialty3. Create creative and knowledgeable content on your specialty4. Be Consistent 5. Be authentically YOU! Be ready to accept who you really are in the marketplace. (lets go to worksheet)


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How to Market Yourself?

1. Determine where your “target market” hangs out. (facebook, direct mail, television, bars, malls ,etc.)

2. Use platforms that engage and educate your market where they are. People want more than just asking for business.

3. Create action steps in your marketing. (website, flyers, social media) BUY. SIGN UP.JOIN. DONATE.PARTY

4. Measure what’s working and what is not. Marketing is a science and its mathematical. Numbers don’t lie and someone did what you did before and they were successful at it. Always do your research**


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Top Ways To Brand • Professional Image Consultant – The style and

color you represent MATTER!• Professional Photography- Your headshot matters!

Its needs to be everywhere. • Video – can be professional or not (Just have

video of yourself)• Determine what color and symbols represents

you or your business.• Be the expert in your industry, write about it and

you!


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4 Samples of BrandingIn the following slides you will see samples of previous clients. We were responsible for the following:• Art direction• Image Consultation• Photography• Graphic Design• Location• Website• Social Media


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Hair Salon This salon hired us to help them be more international. However, at the end of the day was that was not who they really were. You must know who you are and willing to represent what you asked for.

Their Version Our Version


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Fashion Designer This client wanted to develop a brand that spoke more to their clientele. The initial marketing was good but they hired us to make it better. Even the pose of the new model was part of the brand identity.

Before

After


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Non Profit-Helping Homeless This non-profit has a unique leader who is young, heartfelt and innovative. His hip-hop identity, professionalism, and his career had to be captured in one shot! Which picture works best for corporate identity?

Before, still a good shot!

After, a different version

Then he startedAn inspirationalT-shirt company This is his brand for His T-Shirt line.


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Life CoachThis client has an established brand. However, she wanted them to be more cohesive. She is a coach so we took out consulting and added “coaching.”

Before

After

Her other business logo and header


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Uniqueness • Consider what makes you different• When determining your niche, you should think

about what makes you different from other brands out there.

http://waveaccounting.com/5-tips-small-business-personal-brand/


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Make them Remember You!

• Find out what you want to focus on. What you want to be known for.

• Consider what your talents are, what you’ve been recognized for and what you’re better at than most people.


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What are you Passionate About

• Think about your passions• Identify the things and ideas that you love, and

identify your passions

http://career-advice.monster.com/job-search/professional-networking/build-your-brand/article.aspx


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How are you perceived?

• Ask colleagues and friends to sum up your professional image

• Get a true reflection of what you’re all about by asking others to define you.

http://humboldt.edu/career/tips/764/

http://humboldt.edu/career/tips/764/


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Lets talk about your messaging

• Physically make a message• Write a paragraph and tag line that tells your

story and emphasizes your specialty and talents.



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Whats your mission statement ?

• Physically make a message• Write a paragraph and tag line that tells your

story and emphasizes your specialty and talents.



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Online Presence • Own your domain• Register your name or unique URL to project a

more professional image.• Always make sure everything is cohesive.

Branding is seeing the same images across all channels. So website, business card, social media, flyers should

be similar. • Spend money on a nice website. Its your virtual

commercial.

http://www.davidrisley.com/personal-branding/


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Virtual Store • Have a great website• Your website is still like a virtual lobby, offering a

jumping off point for your entire online presence.

http://www.marketingmel.com/2011/06/06/seven-tips-to-create-your-personal-brand/


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Don’t be afraid of SEO• Learn about SEO• Search engine optimization might sound a little

scary and daunting, but in reality, it’s actually quite easy, as long as you’re creating quality content and keywords. Taking the time to do SEO right can make all the difference when making your brand stand out.

• This is what helps people find you on google.

http://www.glassdoor.com/blog/building-personal-brand/


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Google Check • Find out where you are online• Do a Google search to check in on your online

presence to see you you’re doing and if you need to make any changes.

http://www.glassdoor.com/blog/building-personal-brand/


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Color and Marketing


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What do you want that first impression

to say?honest and trustworthy - use blue passionate about your product - use some red a risk-taker - use some orange playful - use yellow affordable - use orange eco-friendly - green conservative - blue caring - use pink, blue, green or turquoise elegant - black, silver high quality - black, silver, gold or purpleluxurious - gold, black, silver, purple sophisticated - black, silverpowerful - use some black


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What mood do you want your marketing to create? What emotion do you wish to

convey?

People buy based on emotion, then justify their purchase with logic. What are your choices for your color and marketing mix that will set the right mood for your business? Do you want to reflect that your business is:

light-hearted - use pastels, yellow or pale blue serious -use blue or indigo corporate - use dark blue, dark red or black exciting - use red compassionate and caring - use pink, green, turquoise ormagenta happy - use yellow or orange sociable - use orange peaceful, calm, relaxed - use blue, green, or turquoise creative, imaginative - use purple, yellow or magenta


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Jennifer ‘s Story This Client won a complete re-branding package from our firm. A very energetic, professional Realtor. She was open and coachable. (FIRST RULE if you are going to hire someone like us)


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Website Before After


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FacebookNote: Although its her personal facebook page its key for her friends

and family to remember she sells homes!

Before After


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LogoNote: We changed the color to gold for value and richness. We

rounded our the corners in the logo as well. Feminine is rounded and male shapes should be cornered and sharp. This small detail

says a lot in the world of messaging.

Before After


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The Tranformation Before After


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Head ShotNote: Which picture shows she sells half a million dollar homes.

Before After


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The Process


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Fun Pictures of our Day

YOUR BRAND MATTERS

• We can help you communicate your message and reinforce your corporate brand using quality printed collateral, websites and web-based applications, identity packages, and other high-end promotional materials.

• Since 2011 ProFashional Empire has been delivering high-end marketing strategy and branding solutions for businesses across the nation. We specialize in:

• Campaign planning and development

• Website design and development

• Flash and multimedia application development

• Brochure and publication layout

• Logo and identity creation

• Business cards and stationery packages

• Portrait and product photography

• Copywriting and content generation

A consistent identity helps your company make its

presence and professionalism known

• Your corporate identity is the cornerstone of all your marketing efforts — whether you’ve been in business for ten days or ten years. We can create an effective corporate identity that works for you whether you’re launching a new business, or simply need to refresh your company’s current identity.

• A corporate identity package from Prime Design Solutions includes:

• A logo design that looks great in a wide variety of usages

• Guidelines for logo usage• Business stationery package with

letterhead and envelopes• Business card design


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www.rwes.co

http://www.rwes.co/


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www.hydeparkhomesinc.com


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www.creditreliefllc.com


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www.globaldesignconnection.com


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Samples of Branding


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Are you looking to Market and Brand?

For More Information on Working on Your own Brand

Call us at [email protected]

A better Brand means more money and longevity in the marketplace. Thank You