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Here's the slide show I used at the 2013 NC PR & Marketing Seminar to illustrate some of the techniques I've used to successfully attract TV coverage to events in more than 100 cities from Miami to Spokane and San Diego to Boston.
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HOW TO MEET & PITCH TV JOURNALISTS
and Get News Coverage
for your
Client, Company or Cause
#NCCommsSem
@engagetony
1+ Million PoundsOf
FREE Chicken
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i before e… except when you run a feisty heist on a weird beige foreign neighbor ~ @engagetony #NCCommsSem
Breaking…
“700
email pitches & news releases
per day”
Standing in line in Thailand
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Get in line, stay in line & move to the head of the line w TV news editors ~ @engagetony #NCCommsSem
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Be alert for piggyback opportunities to tie my story to top local, national & global news ~ @engagetony #NCCommsSem
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Make my news releases clear & compelling, not cute & clever ~ @engagetony #NCCommsSem
The 30 Second Email Package(actually it’s only 8-10 seconds)
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Use a hard, 1-syllable, action verb in your email subject line to grab the editors’ eyeballs ~ @engagetony #NCCommsSem
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I don’t care if editor reads my release as long as she reads my pitch & saves or assigns it ~ @engagetony #NCCommsSem
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When you ask the right question at the right time, TV editors think you’re an old PR pro ~ @engagetony #NCCommsSem
Your only minutes away…
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I do my PR job best… when I help TV News do their job @engagetony #NCCommsSem
Questions?
Be sure and pass in your business card or name on a piece of paper.
We’ll have a drawing for our door prize in just a minute.
Door Prize
When I pitch the media, I picture the…
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Pitching a journalist is like sending a tasty appetizer to invite a starving person to a banquet ~ @engagetony #NCCommsSem
M# 919-244-3375@engagetony
www.EngageMediaCommunications.com
