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MARKETING WITH YOUTUBE

Google Ad Words for video makes it easy for you to develop YouTube video campaigns for your business.

Video consumption has been on the rise for quite sometime. However, the concept of advertising on a video platform

such as YouTube still remains foreign to many businesses.Unlike traditional (radio, television, or print) channels of

advertising, running an ad on YouTube allows you to connect with potential customers in a memorable way at

the exact moment they perform a keyword search related to your business. Google’s Ad Words for video system makes it easy for businesses of all sizes to develop video campaigns

for YouTube. 

ABOUT YOUTUBE

When advertising a product on YouTube, you must make sure that the advertising materials and message must be

clear. An example of a product you might want to use could be coca cola.

ADVERTISING A PRODUCT WITH YOUTUBE

• The ad must be short so it wont get people bored• It must be catchy and colorful

• It should send message directly to your audience• It shouldn’t be confusing

• Ability to persuade your audience• And must be entertaining

VIDEO FORMAT

AN EXAMPE

The Coke Side Of Life - Open Happiness.mp4

1. Sign in to YouTube. You do this by clicking the blue "Sign In" button in the top right of the website or create a YouTube account if you don’t have one.

2. Go to your Video Manager. Do this by clicking your account image in the top right corner to open up a drop down menu, then select "Video Manager.“

3. Select the video to promote. Find the video you want to promote, it should be no more than 2 minutes and capture your brand in a fun, interesting way. If you don't have one, make one first. YouTube offers a variety of online articles and courses to help with making this video.

4. Promote it. Click the drop-down arrow on the "Edit" button next to the video you wish to promote, then click the "Promote" option at the very bottom. After that go through the steps given to you from there to promote your video on YouTube!

STEPS ON HOW TO ADVERTISE THE PRODUCT

The AudienceReach. There are over 1 billion unique visits to YouTube

each month with visitors watching over six billion hours of video. Of all the available marketing channels, YouTube has

the potential to reach the largest percentage of the population.

Targeting. While YouTube’s overall reach is certainly incredible, reach means nothing if you are not “reaching”

the people in your target audience. With YouTube advertising you can use precision targeting based on

demographics, location, interests, viewing devices (laptop, cell phone, tablet, etc.) and even time of day to ensure that

your message gets in front of the right people

WHY CHOOSING YOUTUBE?

Durability. Google Ad words gives you the option of establishing a start and end date for your video campaign. However, unlike other advertising campaigns that require an expiration date YouTube ads can run forever. No matter when a new potential customer begins a search your video

message can be ready to respond.Affordability. You do not need a large marketing budget to advertise effectively on YouTube. Google Ad Word's flexible

pay-per-view (PPV) system allows you to set a weekly budget and even determine the maximum amount you want

to pay per view (this is known as max cost-per-view

THE ABILITIES

Share-ability. The brilliant combination of video access, sharing, and community within YouTube and particularly your target audience creates an opportunity for audience engagement, and consequently business growth, that is

matchless. If a viewer finds your video to be informative or entertaining, or both, they have the option of sharing it

with others. Thus, significantly expanding the reach of your video.

THE ABILITIES

Measurability. One of the greatest benefits of YouTube advertising is the ability to measure the success of your ad campaign. With traditional advertising channels it is almost

impossible to determine if you have really reached your target audience. With Google Ad Words you have free access to analytics reports. These reports include the number of people who have seen your video and the

number of new customers that have connected with your business through your video, as well as details where these

people are coming from.Adjustability. Closely related to measurability is

adjustability. When you understand the people interacting with your ad, you can tailor your campaign to better suit

them; thus, increasing your chances of engagement.

THE ABILITIES

THANK YOU.