Google Confidential and Proprietary *

New Solutions for

Video Distribution

Patcharamon Aeksarun: Agency Relationship Manager; patcharamon@google.com

TH

Google Confidential and Proprietary *

TrueView In-Stream

What’s new now that we have YouTube Thailand?

• Advertisers can now target ads to display on YouTube only, on a specific YouTube channels,

and on specific YouTube videos

• Companion banner to drive your users to the advertiser’s website (free impressions and free click!)

Companion Banner

NEW

Google Confidential and Proprietary *

TrueView in Stream on IOS and Android YouTube Apps

NEW

Google Confidential and Proprietary *

TrueView in Display On YouTube Search (Promoted video) NEW

Target by Keyword & Topic: Advertiser ads will be served if targeted keyword and topic is associated with the first ranked search result Target by Audience: Target users searching on YouTube whose past viewing behavior indicates an interest in your selected category of content

Google Confidential and Proprietary *

TrueView In-Display

Targeting Options: Context & Audience

Google Confidential and Proprietary *

Feature: Companion Banner NEW

Video Wall*: Generate more video views for your channel

*No external link. Available for TrueView In-stream

If the advertisers do not provide Companion Banner, a 320x250 will be auto-generated and appear

adjacent to TrueView in-stream ad on YouTube. The videos are taken from recently updated playlist or

recently uploaded public videos if there is no playlist. Free clicks to drive user to your channel or video

watch pages

Google Confidential and Proprietary *

Feature: Call-To-Action Overlay NEW

Tell users what to do next

*Available for all TrueView formats.

Free impression and free click to advertiser’s website. This feature will show on the video regardless of

how it is discovered (including organically)

Google Confidential and Proprietary *

Feature: Video Annotations NEW

Engage/interact and hold dialog with viewers to take action

Google Confidential and Proprietary *

Video Annotations

NEW Engage/interact and hold dialog with viewers to take action

http://www.youtube.com/watch?v=noOAKmlHZEE

Google Confidential and Proprietary *

Summary: What is new in TrueView now that we have YouTube Thailand?

• Ability to choose to show video ad specifically on YouTube

• Ability to capture interest on YouTube Search result page

• Expand reach to Mobile

• More real estate with Companion banner and reap the benefit of ‘free

click’

• More additional features to help advertisers increase brand/and or product

feature. i.e. Video wall, Call-to-action overlay

*Not yet available

Google Confidential and Proprietary *

Trueview In-Stream Standard In-Stream

Cost Auction - Cost per view Reservation – Cost per 1,000 imp

Campaign setup

/management

- AdWords account

- By yourself

- DoubleClick account

- Google team (contact your account

manager)

Minimum

recommended

spend

No minimum 500,000 thb per campaign

Targeting Topic, Interest, Demo, Affinity Topic, Interest, Demo

Companion

Banner

yes yes

Annotation (only

show on Desktop,

& within Youtube)

yes Yes – must whitelist (Google AM)

Google Confidential and Proprietary *

Google Confidential and Proprietary *

Quartile 25% 50% 75% 100%

Retention 80% 65% 50% 30%