How to Market, Sell and Re-Purpose your Video Content

How to Market, Sell and Repurpose Your Videos Presentation by Bruce Jones At Bill Gentile’s Video Journalism Workshop • Washington DC

You have made your video, now what?

Marketing Your Videos

Purpose for Making Videos •  Tell Stories •  Promote a Cause, Organization, Product •  Build Your Presence in the Market •  Advance Your Career •  Make Money


Start By Building Your Platform •  Email List •  Social Media Followers •  People Who Buy Your Products or •  People Who Come to Your Events •  FaceBook Groups, Linkedin Groups •  Be Where Your Audience Is


How to Market Your Video, Web Based •  YouTube and Vimeo •  Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram •  Mailing List •  Websites/Blogs, a Web Based Home •  Events •  Act Local, Think Global


10 Tips for Marketing Your Videos 1.  Set up a Video Blog/Website •  Blogging Page, updates, news, content •  About Page •  Info Page, includes a Trailer •  Media Page •  Email Sign up •  BUY NOW


10 Tips for Marketing Your Videos 2.  Build a Mailing List, Opt-in Form, Lead Magnet 3.  Library of Promotional Content, Images, Bios, and

Descriptions 4.  Social Media Presence, Facebook, Pinterest, G+, Twitter,

Instagram, Vine, Linkedin


From Social Media to Customer

Social Media Engage

Facebook, Twitter Pinterest

Website Following

Use a

Lead Magnet to Attract Subscribers

Email List Sell Stuff

Books

Courses Videos

Consulting


10 Tips for Marketing Your Videos 5.  Setup a YouTube Channel and Produce a Video Intro

Trailer, Optimize Your Videos for Search Title, Description, Live http Link, Keyword, Calls to Action

6.  Produce a Press Release, Connect with the Media

Setting Up a YouTube Video

Title

Live Http Link

Good Description up to 5,000 Characters

3 Key Areas

Popular Social Media Buttons

Embed Code for Sharing

YouTube is a Social Media Platform


10 Tips for Marketing Your Videos 7.  Rewrite Your Bios, Add Your Projects to Your Email Signature 8.  Send Out Mailings to Your List 9.  Add a Picture from Your Videos to Your Business Card 10. Contact Your Local Media, Newspapers, Organizations

Selling Your Content

Selling Your Work •  When making content think about how you could be

selling it •  Know your rights and who owns your content��

are there logos, music, trademarks, do you have control •  Think editorially •  Act Local, Think Global


Distributing and Selling Your Work •  Festivals •  YouTube and Vimeo Pro •  Video on Demand •  VHX, distrify, iTunes •  CreateSpace/Amazon, DVD, Streaming •  Gumroad


CreateSpace/Amazon •  Amazon Instant Video Streaming •  DVD Print-On-Demand •  Amazon Sales Platform, Global, Accepted


Gumroad.com •  Video-Streaming and Download •  Download, Any Kind of Electronic File •  Physical Products •  Various Selling Options, Pay What You Want, Bundles,

Discount Coupons, Analytics, Customer Mailing List •  YouTube Connection

Repurpose Your Content

Make it Once, Sell it Many Times •  Different Formats, DVD, Streaming, Download •  Different Platforms, YouTube, Vimeo, Amazon, DVD collections,

Gumroad, VHX •  Different Presentations, Video, PowerPoint, Audio, Text, Podcast •  Different Markets, Education, Libraries, Cable, Grassroots


Products •  Transcribe and Create Books, Physical, Kindle •  Audio, Podcast •  Webinar, Google Hangout/YouTube •  Consulting •  Educational, Teaching Workbooks, Classroom Guides •  Stock Imagery


Products •  Courses Based on the Content •  Cups, Hats, Pillows, Print-on-Demand •  Blog Content •  Children’s, Annotated, Delux Versions •  Series, Podcast •  Speaking Engagements

Bruce Jones

Bruce Jones 781-255-7171 Twitter @bjdesign Sign up for my free publishing and marketing guides at: http://www.BruceJonesDesign.com