Embed Size (px)
Citation preview
BY SUELA ELEZI
PURPOSE OF A MUSIC VIDEO
The purpose of a music video is to express a message through different types of music genres. Also, it promotes artists, bands and tracks. Examples that show the purpose of a music video is that it can make the audience more aware of the artist, shows
appearance, have more publicity to the artist and show the artist close up throughout the music video. It can also how the artist is
expressed throughout the music video, so the way the artist might dress or how they sing in the music video.
An example of a successful music video...
Rihanna ft. Drake "Work"
This music video was released on 22nd of Feb 2016, which now has 678,302,134 views. Both artists have also made previously
other music videos which have also millions of views. Furthermore, the music video is modern so more people enjoy to listen to
modern music such as hip hop and pop.
PURPOSE OF A MUSIC VIDEO
This picture from the music video, Work by Rihanna and Drake, shows people dancing and shows present and modern hip hop. Also, dance movements that
are used in rap and R&B are shown.
This picture shows how a music video is being made. You can see the cameras that record the artist or band playing the song and is then later
edited to make the official music video.
MUSIC VIDEOS
When an artist or band makes a music video and the audience like what they are watching or listing to, they will want to listen to more songs and then later want to buy an
album so they would have all of the artist’s or band’s songs. This will help with the artist’s album sales, it can make the
fans want t o buy albums that the artist will put all their song onto and then they can make more money from a product
that they have made for their audience.
MUSIC VIDEOS
Representation can be used in a music video, which can make the audience stereotype the music video. It can also show the audience the artist's reality but is not the audience reality, which makes the fans to want to be like them and want to have similar lifestyles
as the singer. For example, in the music video, Tyga – Make it work, it shows how he lives his life.
Cars, money and clubs are shown as examples throughout the music video, he is trying to show the audience his reality and share a message, so then the audience can follow it. In relation to the artist:• Aware of the artist.• Appearance.• Publicity.• Close up of the artist. In relation to the record label:• Logo/name.• Connections to other artists.• Featured artists from other labels.
REPRESENTATION
These three images are from the music video ‘Make it work’ by Tyga. It shows his lifestyle and wants his fans to his his reality and shows close ups of his face to show his audience.
Promotion of the artist can be useful towards the artist because it can help advertise and show the audience the way
the artist presents themselves in the music video. For example, in the music video called California Gurls by Katy Perry featuring Snoop Dogg, it shows how she is dressed in numerous outfits and how she even has another artist in her music video which helps promote the song even more so that her fans and his fans can listen the song and get even more fans and raise the views. Also, promotion of the artist can
show the fans the way the artist is advertising themselves, so the artist can show how they dress and act so the fans will idolise them and want to see more of the artist’s songs and
follow them.
PROMOTION OF ARTIST
The promotion of the record labels is important because it can make an artist more popular or gain more fans because they have either made songs with other more famous artist than them or it can
make their songs and company expand more. Also, if a famous artist makes a song with another srtis, they will gain more followers and expand their fan base. Examples of songs that show artist singing with one another are, Rihanna featuring Drake, Tyga and Chris brown and Sia featuring Sean Paul. However, famous artist can also use their record label to discover make non-famous artist and make them grow and become like them in the future, for example, Justin Bieber discovered a singer called Madison Beer, he helped her make a song and soon after his fans followed and listened to her music
videos which she now has grown her own fan base. Promotion of record labels is important because it can show the audience how an artist can be popular with other artist and make songs with them which
can lead to more views on a music video they produce together which will help both the of the artist gain more fans and show other artist that they could make a song with them too.
The image on the left, show Justin Bieber and Madison Beer, who he helped her become an artist and shows them in a studio which they could have been making a song. However, the two images on the
right are music videos from two different songs, It show how their are two famous artists featuring in one of the artists music video, this shows that their audience will grow and more people from one of
the artist will watch the other artist in the music video and may follow them too.
PROMOTION OF RECORD LABELS
Album sales are necessary to an artist because their fans will want something that contains all of their favourite artist's songs and can buy more when other new hits are made by the artist. The artist could also make a part 1, 2 and 3 songs that
link to other song which will lead to the fans buying the parts and wanting the album, this will
increase the population of the artist and help make more of a profit. An example of a famous album sale is,
Eminem. Eminem’s album “Recovery” was the best selling album of 2010 worldwide, and
Eminem had two of his albums in the top five selling albums in 2000.
The image on the left, is all of Eminem’s albums that his has made recently and previously in his whole career as a rapper and songwriter.
ALBUM SALES
Laura Mulvey is a British feminist film theorist. She came up with a theory which is called, “Male gaze”, in 1975.
The “Male gaze” theory suggests that using women as visual pleasure for the male audience. For example, a music video called, Anaconda by Nicki Minaj. This video
represents the theory of male gaze and because the music video mostly contains women it attracts more men to watch it and even sometimes women, because they may feel that
they have to look and act like the other famous women in this industry just to get a man’s attention. Moving on, the male gaze can also be used in different media
platforms such as movies and magazines, but it is mostly used in music videos. The reason why music videos may use the male gaze theory is because, it can gain them more views and if more people are watching the video, then they will want more and
want to see other videos that the artist might produce in the future. Finally, the audience will idolise them and be a role model to them.
I have included three images below, that shows and represents how the male gaze theory is presented. The male gaze theory can be used in many media platform, the two
images on the left are from music videos and the one on the right shows a woman in underwear on a magazine.
MALE GAZE THEORY
Synergy is the release of a brand (or product) across different media platforms. For example, Harry Potter, they have made books, movies, animated films, soundtracks,
magazines and video games. An artist that has used synergy is Eminem.
Eminem has played in numerous movies, is a song writer, created a show, owns a radio station and also has a record for his achievement in rapping.
Media institutions use synergistic techniques to increase their brand’s image and expand their target audience. Also, making money from different platforms.
The two pictures on the left are the Harry Potter synergy and how they have produced different media platforms for their brand. Also, Eminem has done similar by using
synergy and has made a shoe and was in a film as shown on the images on the right.
SYNERGY
