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1 PER LÖFGREN KEY ACCOUNT MANAGER

How to get structure and control in your CRM system

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Bisnode presentation of our pan-European B2B database and Data Quality services. How to get structure and control in your CRM system if you operate cross-border. How to get your sales people to actually use your CRM

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Page 1: How to get structure and control in your CRM system

1

PER LÖFGRENKEY ACCOUNT MANAGER

Page 2: How to get structure and control in your CRM system

BISNODE

The leader in European B2B market information

Working with global organisations who have,or wish to have, a strong European presence.

Page 3: How to get structure and control in your CRM system

19Countries

Well known Bisnode companies

3,000 Employees

Solutions that help more than 200,000

companies minimise risk, maximise sales,

and make better business decisions.

Page 4: How to get structure and control in your CRM system

The tools to drive your business forward.

We data

Page 5: How to get structure and control in your CRM system

THE EUROCONTACTPOOL WAY...

5

Local market informationin a pan-European concept!

• 30,5 million potentialEuropean customers

• 25 million decision makers

• 18 countries

• Total active universe

• Historical information

• Monthly updated

Page 6: How to get structure and control in your CRM system

• Save time and money with

√One supplier

√One source

√One data standard

√One price

• Pan-European structure

• Fully integrated with our services

THE EUROCONTACTPOOL WAY...

6

Page 7: How to get structure and control in your CRM system

SELECTION CRITERIA

Financial data

Company numbers

Size of companyContact

Companytype

Company activity

Legalform

Contactdetails

• Head office

• Branch office

• NACE rev 2

• Local activity codes

• Main activity code

• Site name

• Postal address

• Street address

• Telephone, fax

• www, info@

• Public/Private

• Country specific legal forms

• Active status

• Company turnover

• Share capital

• Registration date/new to file

• Export/import

• Number of employees at company/site

• Number of sites

• Job function

• First name and surname

• Gender

• Email (SE, UK)

• National IDnumbers

• VAT number

8

Page 8: How to get structure and control in your CRM system

9

Including…

Page 9: How to get structure and control in your CRM system

COMMON PAINS

Senior Management

Decisions made on

inaccurate and incomplete information

Sales Representative

sFrustrated by

wasting time on bad quality leads

SalesManagersNo control over who is working with

what

ITDepartment

Keeping big data up to date and structured is

becoming very difficult and time-

consuming

Marketing ManagersNot enough

information to create targeted

campaigns

Finance DepartmentWasting time

and money on invoices with the wrong customer

information

Page 10: How to get structure and control in your CRM system

THIS IS WHERE WE CAN HELP…eurocontactpool is a solution to all of those problems

Page 11: How to get structure and control in your CRM system

GAIN KNOWLEDGE

Understand your market position

Communicate the right information to them

Know your customers

Page 12: How to get structure and control in your CRM system

WORK SMARTERHigh Quality Prospecting

Segmented Sales

Online form integration

Page 13: How to get structure and control in your CRM system

DON’T WASTE RESOURCES

Customer/prospect information

direct into the system

Page 14: How to get structure and control in your CRM system

THINK ABOUT TOMORROW

Approximately 20% of company data goes bad annually

Clean up your data

Complete your data

Keep your data fresh

Page 15: How to get structure and control in your CRM system

TAKE BACK CONTROL

3 4 2 7

Monitoringdatabase

No duplicates

Correct

Complete

Quality assured customer database

3 2 7 8

Page 16: How to get structure and control in your CRM system

3 2 7 8

DON’T GO BACKWARDS

Monitoringdatabase

3 2 7 8

Newcustomer? 8 9

8 9

0

0

1

1

Page 17: How to get structure and control in your CRM system

3 2 7 8

FOR THE LONG TERM

Monitoringdatabase

3 2 7 8

Page 18: How to get structure and control in your CRM system

Senior Management

Decisions made on

inaccurate and incomplete information

Sales Representative

sFrustrated by

wasting time on bad quality leads

SalesManagersNo control over who is working with

what

ITDepartment

Keeping big data up to date and structured is

becoming very difficult and time-

consuming

Marketing ManagersNot enough

information to create targeted

campaigns

Finance DepartmentWasting time

and money on invoices with the wrong customer

information

DO YOU RECOGNISE THESE PAINS?