By Ananthanarayanan V

- Founder & CEO - Techdivine Creative Services

- WINNER Of PETER DRUCKER GLOBAL CHALLENGE 2014

- Awarded the "Best Digital Marketing Professional" by CMO Council & World Marketing Congress

- Author of SOCIAL MEDIA MARKETING BRAND ROI

TECHDIVINE® CREATIVE SERVICES www.techdivine.com Tweet @Techdivine Facebook.com/Techdivine

“The aim of marketing is to know and

understand the customer so well the product or service fits him and sells

itself”~ Peter Drucker

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Where they really engage: Do not base your digital marketing strategy on ‘which social networking sites are popular?’ –Ensure that your end users and prospects are part of that site’s active conversation prism.

What do they really need: If they need a product or a service that would require customization or personalization, understand their requirements and enable to deliver them in a manner in which they find it easy & of optimum use.

Which is their most convenient platform to make purchasing decisions: In case they would need a secure platform to converse or engage into a conversation with your brand, do make sure they have it.

Do not make a sale, rather make a customer: As the famous quote of Katherine Barchetti says, this really goes a long way.

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Once you have understood your customers, their needs, preferences: Plan your core Organizational goals and Brand metrics: Only the Metrics that really matter to you.

Plan to measure those metrics on a daily basis, keep track, take feedback and improvise.

Be specific on your Metrics and goals: Eg.◦ 25 % increase in footfalls at the Restaurant in 15 working days

◦ 35 % increase in Brand mentions in 7 working days

◦ 18 % increase in Lead enquiries in 1 month

◦ 23 % increase in Online sales in 1 month

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Yes, it is very important to LISTEN to your customers, prospects, competitors while online, no doubt about that….. But it is

Equally IMPORTANT to pay attention to your BRAND’s MESSAGES and TONE from time to

time too!

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LIKES, HITS, Follows etc…

Do not base your Digital Marketing Metrics and goals ONLY on Likes, follows, hits etc. move beyond these metrics to additional measurement of ROI that really matter to your Company eg. Leads, Quality of leads, Actual Sales conversions, Reviews, Rise in Footfalls, Increase in demographics etc.

- This ensures focus in the campaign at all times.

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USE Data, Reports, Analytics, Social networking statistics, Your Social media quotient analysis appropriately while keeping clear FOCUS on your BRAND GOALS & Organizational ROI.

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Plan RELEVANT CONTENT. Be a part of a TREND only if it aligns with your Brand message. Empower your IP & implement campaign across Social sites that will matter for BRAND YOU!

IP is the BRAND’s Intellectual Property

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Digital Marketing or Social media, they are not about WEBSITES.They are, Were and will always be about PEOPLE. People buyfrom PEOPLE they TRUST. HUMANIZE Your BRAND ~ Ananth V

THANK YOU for your time. Have a wonderful connect ahead.

Techdivine Creative Serviceswww.techdivine.com socialmedia@techdivine.comwww.facebook.com/Techdivine Tweet @Techdivine

You can also Connect with our CEO – Mr.Ananth V across: www.facebook.com/AnanthV9Tweet @AnanthV9

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