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KATHERINE DA SILVA DIGITAL AND UX
EXPERIENCE
ANTHONY SALAZAR RESEARCH, TRENDS AND
INSIGHTS
GLORIA BENATUIL MEDIA BUYING AND
PLANNING
LUCIE NEUMANOVA ART DIRECTOR AND
DESGINER
PIERRE LAGARDE ACCOUNT EXECUTIVE
BRUNA PIOVESAN COMMUNICATION
STRATEGIES
How to Sell BUBBLES BY MERRY
in a whole new way.
TO WHOM?
No!
No!
Yes!
TO WHOM?
No!
No!
Yes!
But why?
THEY are CELEBRATING EVERYDAY OUT THERE
Our client has a Super nice
sparkling wine
THEY are CELEBRATING EVERYDAY OUT THERE
Our client has a Super nice
sparkling wine
ADVERTISING!
THEY are CELEBRATING EVERYDAY OUT THERE
We want to tap into this consumer occasion that we identified and create the desire for
Bubbles by Merry.
Our client has a Super nice
sparkling wine
ADVERTISING! “We do not remember days, we remember the moments.”
People are CELEBRATING EVERYDAY OUT THERE
Who is our target anyway? Young adults 27-32 y.o.
Social actives Open minded
trendsetters
CASSIE
brandon
How do we make bubbleS part of these
moments?
CASSIE brandon
bubbles
1- naming
From...
Bubbles By merry edwards
To
From...
Bubbles By merry edwards
To
let’s have bubbles tonight!
Got the deal done. Need to celebrate! please
bring bubbles!”
Had a busy but very good day. Will have bubbles tonight.
1- naming
bubbles
2- label AND PACKAGING redesign
4-pack Design for different occasions.
New design: unique, clean, modern, urban-chic
Easy to recognize.
and Brand values 3- synergy between audience
Memorable Always part of the
moments you want to remember.
desirable The must-have
sparkling wine for little things in life.
Authentic Real. Unique. Iconic.
Just like you!
1- naming
2- label AND PACKAGING redesign
3- synergy between audience and brand
Place brand into hype context
Create a “movement”
Tv spoT
https://youtu.be/0MX70AU7XVE
being part of the consumer journey
Out of home
Traditional media
Digital and mobile
Brand activations
pop materials
Traditional media magazine
Out of home
billboards
Digital billboard times square
billboards
Out of home
Yellow Taxi nyc
Airport and subway panels
Digital and mobile
Website
Digital and mobile App frames
Digital and mobile App frames
+ youtube
Social media
platforms Digital and
mobile
Digital and mobile
Youtube true view Paid media
Facebook ads
Google display ads
sem - Google adwords
twitter ads
Brand activations
Rooftop party nyc Boat party SF
Launch parties
Brand activations
Bay bridge lights by bubbles
Guerrilla marketing
Pop materials
Shelf wobbler
Shelf stopper
Packaging
design
June august september october november december
21st (1st day of summer)
july
timeline
Budget allocation
$ 85 M
To wrap up
