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Real-Time Native Content InsertionContent Amplification

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VALUE PROPOSITION

Drive higher engagement throughout the consumers’ path to purchase and stay

TOP OF MIND

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CONSUMERS PREFER TUMBLR - INSTAGRAM EXPERIENCE

Consumer prefer engaging with highly visual content on 3rd party sites like Tumblr / Instagram / Pinterest enabling infinite scrolling, quick access, mobile friendly and very visual layouts.

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CONSUMERS PREFER TUMBLR - INSTAGRAM EXPERIENCE

Tumblr is a social blog centered around visuals and gives the consumer the ability to socially cross share over other channels like twitter pinterest etc.

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CONSUMERS PREFER TUMBLR - INSTAGRAM EXPERIENCE

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OVERALL ENGAGEMENT LEVELS ARE LOW

Disney has 48.5MM followers on Facebook but only 0.06% engage compared to Twitter’s average of 0.017 % and Instagram topping both at 5.6%.

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3 YEAR GRAPH OF DISNEY POST VOLUME VS. ENGAGEMENT

Disney continues an exponential increase in it’s content creation and post rate as seen in the graph above.

The two graphs on the right proves engagement from consumers liking a Facebook post has leveled off and the social shares are declining over the past 3 years.

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3 YEAR GRAPH OF NESTLÉ POST VOLUME VS. ENGAGEMENT

Like Disney, Nestlé continues increasing post volumes yet the engagement is not keeping up.

The graphs to the right proves engagement has leveled off and the social shares have declined over the past 3 years.

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STATIC IMAGE VS. DYNAMIC REAL-TIME CONTENT

The brands website is static, not engaged and the content on other channels is disconnected from the consumer vs. Integrated, highly visual, updating in real time and engaging across customer touch points.

VS.

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THE BIG PROBLEM

• Brands spent $110 Billion on Content Marketing in the last 3 years, yet the actions being taken on content is low. Content is siloed in web / social / blog channels and lacks context across all consumer touch points.

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INFINIGRAPH – VALUE PROPOSITION

• InfiniGraph powers real-time native content insertion across customer touch points maximizing the brands content marketing spend.

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THE MARKET WE ADDRESS

Conte

nt

Mar

ketin

g

MobileContent

Native

Advertising

$44

Billio

n $5 Billion

$18 Billion

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MOBILE EXPERIENCE IS LACKING ON MOST BRANDS

Brands are seeing up to 60% of their traffic is mobile, however, their bounce rates are HIGH and navigation to other pages approaches ZERO

Static Content Slow Changing – limited choice Real Time – Personalized - Trending

4 pages ofstatic content

Infinite ScrollingConsumer driven

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MOBILE OPTIMIZED - NATIVE INSERTION

InfiniGraph adaptive content design for any brands content

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CUSTOMER EXAMPLE HINT BEFORE & AFTER NATIVE INSERTION

Before with Facebook/Twitter Widget

Static content

Links off site!Wasted digital

real-estate

After with Native Content

Real-Time Native Content Insertion

100% increase time on Content

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HINT PROOF POINTS

5 % CTR On Native Insertion

100 % increase Time on Page

67% Decrease in bounce rate

11% Social Share from HUB 

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CUSTOMER EXAMPLE DGDGLARGEST AUTOMOTIVE DEALER IN BAY AREA

16% CTR

Content amplification is a must have to any brand looking to maximize their content assets and increase their content effectiveness.

"With InfiniGraph's native content amplification we increased our content exposure over our websites boosting greater time on site" Val Kuncheff Del Grande Dealer Group eCommerce / Digital Marketing Director

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• We score content based actions and control feeds for native insertion.

• InfiniGraph takes in all brand content from all channels and scores based on engagement.

WHERE DOES THE CONTENT COME FROM?

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CUSTOMER EXAMPLE DRINK HINT 100% INCREASE TIME ON CONTENT

Native Content HUB

Real-Time Native Content Insertion

Mobile Optimized

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CARNIVAL – 50% CTR 64% TIME ON SITEREAL-TIME NATIVE CONTENT

Native Content

Publisher Content Native Hub

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CARNIVAL – 50% CTR 64% TIME ON SITEREAL-TIME NATIVE CONTENT

Native Content

Publisher content about travel Native Mobile HUB

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INCREASE CONTENT ACTIONS BY NATIVE INSERTION

Problem Solution

Disconnected Integrated

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