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“CONNECTING CONTENT TO THE RIGHT AUDIENCE, AT THE RIGHT TIME, IN THE RIGHT WAY” B2B CONTENT AMPLIFICATION www.inboxinsight.com

B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

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Page 1: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

“CONNECTING CONTENT TO THE RIGHT AUDIENCE, AT THE RIGHT TIME, IN THE RIGHT WAY”

B2B CONTENT AMPLIFICATION

w w w . i n b o x i n s i g h t . c o m

Page 2: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

72%PRODUCE SIGNIFICANTLY

MORE CONTENT THAN THEY DID A YEAR AGO.

60%CREATE AT LEAST 1

NEW PIECE OF CONTENT EVERY DAY.

81%PLAN TO INCREASE

THEIR USE OF ORIGINAL CONTENT.

What makes your content stand out?

B2B decision makers not only have to research through content, they also have to wade through reams of it.

This has led to a Content Arms Race, as companies compete for attention with yet more content.

YOUR PROSPECTS HAVE MORE CONTENT TO SIFT THROUGH THAN EVER BEFORE

Content marketing, now everyone’s doing it - but only the best succeed

Page 3: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

Otherwise, there’s just too much noise.

Businesses that adopt the following tactics will find themselves powering ahead:

Effective ways to amplify content are now more important than ever

Crafting the right content for every stage of the buyer journey.

Driving efficiency through targeted insight.

Profiling personas for greater accuracy.

Leveraging multiple channels to deliver greater reach.

Inbox Insight will help you become one of the best…

Page 4: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

Inbox Insight connects brands to IFP

(IFP) INSIGHTS FOR PROFESSIONALS IS WHERE USERS COME TO LEARN

AND RESEARCH TOPICS

PROFESSIONALINSIGHT

BRANDENGAGEMENT

MULTI-CHANNEL

RICH EDUCATIONAL

CONTENT

DEMAND GENERATION

ACCESS TOCUTTING EDGE

RESEARCH

CONTENTMARKETING

PERSONALISEDPREFERENCES

LEAD GENERATION

DIRECTBUSINESSACCESS

ABMTAILOREDUTILITY

CONTENT

MQL/HQLMILLIONS

OF DIGITALSIGNALS

BRANDAUDIENCE

Page 5: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

Where you can scale up your marketing efforts across a global audience…

BY HELPING YOU CONNECT THE DOTS BETWEEN YOUR CONTENT AND TARGET AUDIENCES, WE POWER THOUSANDS OF SUCCESSFUL NEW BUSINESS OPPORTUNITIES EVERY WEEK.

Every day our communities of B2B buyers, thought leaders and industry influencers are traversing the Insights for Professionals platform and our industry bulletins looking for fresh content that will help them:

• Solve a problem• Expand their knowledge• Forge new business partnerships

Page 6: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

IFP delivers insight online and through 60 + global publications to subscribers looking to understand more…

Just wanted to let you know I LOVE

your articles.

The content is brilliant and continues being informative and

keeping us abreast of new stuff.

I really enjoy the content you and your team produce. It is high

quality and helpful.

MarTechUPDATE

L&DUPDATE

Digital MarketingUPDATEHR Leaders

INSIGHT IT SecurityINSIGHT

Finance ManagementINSIGHT

Page 7: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

AND because we track their interests through digital signals, we only serve the most relevant resources to the most engaged readers

3.5M Professionals tell us what they want to hear.

q Brand Insight

q Business Intelligence Insight

q Contact Centre Insight

q Data Insight

q eCommerce Insight

q Event Insight

q Finance Management Insight

q Health and Safety Insight

q HR Strategy Insight

q IT Leaders Insight

q IT Storage Insight

q Marketing Leaders Insight

q Martech Insight

qNot-for-Profit Sector Insight

q Procurement Insight

q Recruitment and Retention Insight

q Sales Management Insight

q Social Media Insight

q Business Continuity Insight

q Business Management Insight

q Customer Experience Insight

q Developer Insight

q Education Technology Insight

q Facilities Management Insight

q Finance Strategy Insight

q HR Leaders Insight

q Insights for Professionals

q IT Management Insight

q IT Strategy Insight

q Marketing Management Insight

q MD Insight

qOperations Management Insight

q Project Leaders Insight

q Sales Enablement Insight

q Sales Strategy Insight

q Supply Chain Insight

q Business Finance Insight

q Cloud Insight

q Customer Service Insight

q Digital Marketing Insight

q Employee Benefits Insight

q Finance Leaders Insight

q Fleet Management Insight

q HR Management Insight

q IT Compliance Insight

q IT Security Insight

q Learning and Development Insight

q Marketing Strategy Insight

q Network Insight

qPayroll Insight

q Public Relations Insight

q Sales Leaders Insight

q Small Business Insight

q Talent Management Insight

Page 8: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

For you, this means you have a world stage to connect with your perfect audiences…

North America

EMEA

Rest of the World

What’s more, we recognise multiple people in a business make a decision about investment in a new product or service. We’ll help you reach key influencers throughout the DMU, not just senior DM’s.

Director

Manager

Influencer

3.5mACTIVE

PROFESSIONALS

1m+DOWNLOADS

2.2mCOMPANIES

14.5m+INTENT SIGNALS

Audience

IT

Marketing

HR

General Management

US

581,203

365,827

258,487

896,417

All Regions

808,040

519,780

371,403

1,899,936

UK & I

81,812

70,282

48,048

935,519

EMEA

145,025

83,671

64,868

68,000

Page 9: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

…and the enhanced ability to deliver a message at the right time, in the right way.

Even great content needs to be amplified to

reach the right audience

Content rich environments answer buyer questions and drive organic search results

With multiple decision makers, middle management

will gather opportunities

Multiple pieces of funnel content and reinforcement will

help support process

InterestDisplay / Thought

Leadership

UnderstandingSearch / Blog /

Short Form Content

ConsiderationLong Form

Content / Referral

Activate Nurture Content / Tailored Content

Awareness Research Benchmark Conversion

Need Education Endorsement Evaluation

BY TAILORING THE RIGHT COMMUNICATION MIX FOR YOUR BUYER STAGES, YOUR B2B AUDIENCES WILL NATURALLY GRAVITATE TO YOU.

Page 10: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

As we guide you through the best methodology to build powerful campaigns

1 2 3 4

Analyse your content

Understand your target audience

Identify interest in the market

Connect content to interest

Content Audience Insight Reach

Page 11: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

Tried and tested by some of the world’s biggest brands… “I HAVE WORKED WITH INBOX

INSIGHT FOR OVER 4 YEARS AND THEY ALWAYS EXECUTE HIGH QUALITY DIGITAL CAMPAIGNS. I WOULD RECOMMEND INBOX TO ANY CLIENT LOOKING TO EXECUTE COMPLEX DEMAND GENERATION ACTIVITY.”DWA

“THE LEAD QUALITY IS EXTREMELY GOOD AND THE FEEDBACK FROM OUR TELE PROSPECTORS HAS BEEN FANTASTIC”IRON MOUNTAIN

“I WOULD STRONGLY RECOMMEND HAVING INBOX INSIGHT AS A TRUSTWORTHY PARTNER IN THE MARKETING MIX TO ANY COMPANY THAT’S MEASURED ON HIGH QUALITY LEADS”IBM

Page 12: B2B CONTENT AMPLIFICATION - Inbox Insight · our optimised multi-channel campaigns. A powerful end-to-end content amplification solution built around creating seamless digital experiences

Get the ball rolling today: Email [email protected] UK +44 (0)800 161 5511 US +001-617-973-5749 w w w . i n b o x i n s i g h t . c o m

Ready to build your own success story?

A suite of content writing services dedicated to crafting outstanding copy that strikes a chord with your

target audience.

Identify your audience, activate their interest and generate

qualified engagements through our optimised multi-channel

campaigns.

A powerful end-to-end content amplification solution built

around creating seamless digital experiences and optimised

reader journeys.

A blend of targeted email marketing and the latest programmatic

advertising technology to achieve superior audience reach,

relevancy and scale.

We can support your B2B marketing with a series of optimised demand generation

products based on your objectives