Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
“CONNECTING CONTENT TO THE RIGHT AUDIENCE, AT THE RIGHT TIME, IN THE RIGHT WAY”
B2B CONTENT AMPLIFICATION
w w w . i n b o x i n s i g h t . c o m
72%PRODUCE SIGNIFICANTLY
MORE CONTENT THAN THEY DID A YEAR AGO.
60%CREATE AT LEAST 1
NEW PIECE OF CONTENT EVERY DAY.
81%PLAN TO INCREASE
THEIR USE OF ORIGINAL CONTENT.
What makes your content stand out?
B2B decision makers not only have to research through content, they also have to wade through reams of it.
This has led to a Content Arms Race, as companies compete for attention with yet more content.
YOUR PROSPECTS HAVE MORE CONTENT TO SIFT THROUGH THAN EVER BEFORE
Content marketing, now everyone’s doing it - but only the best succeed
Otherwise, there’s just too much noise.
Businesses that adopt the following tactics will find themselves powering ahead:
Effective ways to amplify content are now more important than ever
Crafting the right content for every stage of the buyer journey.
Driving efficiency through targeted insight.
Profiling personas for greater accuracy.
Leveraging multiple channels to deliver greater reach.
Inbox Insight will help you become one of the best…
Inbox Insight connects brands to IFP
(IFP) INSIGHTS FOR PROFESSIONALS IS WHERE USERS COME TO LEARN
AND RESEARCH TOPICS
PROFESSIONALINSIGHT
BRANDENGAGEMENT
MULTI-CHANNEL
RICH EDUCATIONAL
CONTENT
DEMAND GENERATION
ACCESS TOCUTTING EDGE
RESEARCH
CONTENTMARKETING
PERSONALISEDPREFERENCES
LEAD GENERATION
DIRECTBUSINESSACCESS
ABMTAILOREDUTILITY
CONTENT
MQL/HQLMILLIONS
OF DIGITALSIGNALS
BRANDAUDIENCE
Where you can scale up your marketing efforts across a global audience…
BY HELPING YOU CONNECT THE DOTS BETWEEN YOUR CONTENT AND TARGET AUDIENCES, WE POWER THOUSANDS OF SUCCESSFUL NEW BUSINESS OPPORTUNITIES EVERY WEEK.
Every day our communities of B2B buyers, thought leaders and industry influencers are traversing the Insights for Professionals platform and our industry bulletins looking for fresh content that will help them:
• Solve a problem• Expand their knowledge• Forge new business partnerships
IFP delivers insight online and through 60 + global publications to subscribers looking to understand more…
Just wanted to let you know I LOVE
your articles.
The content is brilliant and continues being informative and
keeping us abreast of new stuff.
I really enjoy the content you and your team produce. It is high
quality and helpful.
MarTechUPDATE
L&DUPDATE
Digital MarketingUPDATEHR Leaders
INSIGHT IT SecurityINSIGHT
Finance ManagementINSIGHT
AND because we track their interests through digital signals, we only serve the most relevant resources to the most engaged readers
3.5M Professionals tell us what they want to hear.
q Brand Insight
q Business Intelligence Insight
q Contact Centre Insight
q Data Insight
q eCommerce Insight
q Event Insight
q Finance Management Insight
q Health and Safety Insight
q HR Strategy Insight
q IT Leaders Insight
q IT Storage Insight
q Marketing Leaders Insight
q Martech Insight
qNot-for-Profit Sector Insight
q Procurement Insight
q Recruitment and Retention Insight
q Sales Management Insight
q Social Media Insight
q Business Continuity Insight
q Business Management Insight
q Customer Experience Insight
q Developer Insight
q Education Technology Insight
q Facilities Management Insight
q Finance Strategy Insight
q HR Leaders Insight
q Insights for Professionals
q IT Management Insight
q IT Strategy Insight
q Marketing Management Insight
q MD Insight
qOperations Management Insight
q Project Leaders Insight
q Sales Enablement Insight
q Sales Strategy Insight
q Supply Chain Insight
q Business Finance Insight
q Cloud Insight
q Customer Service Insight
q Digital Marketing Insight
q Employee Benefits Insight
q Finance Leaders Insight
q Fleet Management Insight
q HR Management Insight
q IT Compliance Insight
q IT Security Insight
q Learning and Development Insight
q Marketing Strategy Insight
q Network Insight
qPayroll Insight
q Public Relations Insight
q Sales Leaders Insight
q Small Business Insight
q Talent Management Insight
For you, this means you have a world stage to connect with your perfect audiences…
North America
EMEA
Rest of the World
What’s more, we recognise multiple people in a business make a decision about investment in a new product or service. We’ll help you reach key influencers throughout the DMU, not just senior DM’s.
Director
Manager
Influencer
3.5mACTIVE
PROFESSIONALS
1m+DOWNLOADS
2.2mCOMPANIES
14.5m+INTENT SIGNALS
Audience
IT
Marketing
HR
General Management
US
581,203
365,827
258,487
896,417
All Regions
808,040
519,780
371,403
1,899,936
UK & I
81,812
70,282
48,048
935,519
EMEA
145,025
83,671
64,868
68,000
…and the enhanced ability to deliver a message at the right time, in the right way.
Even great content needs to be amplified to
reach the right audience
Content rich environments answer buyer questions and drive organic search results
With multiple decision makers, middle management
will gather opportunities
Multiple pieces of funnel content and reinforcement will
help support process
InterestDisplay / Thought
Leadership
UnderstandingSearch / Blog /
Short Form Content
ConsiderationLong Form
Content / Referral
Activate Nurture Content / Tailored Content
Awareness Research Benchmark Conversion
Need Education Endorsement Evaluation
BY TAILORING THE RIGHT COMMUNICATION MIX FOR YOUR BUYER STAGES, YOUR B2B AUDIENCES WILL NATURALLY GRAVITATE TO YOU.
As we guide you through the best methodology to build powerful campaigns
1 2 3 4
Analyse your content
Understand your target audience
Identify interest in the market
Connect content to interest
Content Audience Insight Reach
Tried and tested by some of the world’s biggest brands… “I HAVE WORKED WITH INBOX
INSIGHT FOR OVER 4 YEARS AND THEY ALWAYS EXECUTE HIGH QUALITY DIGITAL CAMPAIGNS. I WOULD RECOMMEND INBOX TO ANY CLIENT LOOKING TO EXECUTE COMPLEX DEMAND GENERATION ACTIVITY.”DWA
“THE LEAD QUALITY IS EXTREMELY GOOD AND THE FEEDBACK FROM OUR TELE PROSPECTORS HAS BEEN FANTASTIC”IRON MOUNTAIN
“I WOULD STRONGLY RECOMMEND HAVING INBOX INSIGHT AS A TRUSTWORTHY PARTNER IN THE MARKETING MIX TO ANY COMPANY THAT’S MEASURED ON HIGH QUALITY LEADS”IBM
Get the ball rolling today: Email [email protected] UK +44 (0)800 161 5511 US +001-617-973-5749 w w w . i n b o x i n s i g h t . c o m
Ready to build your own success story?
A suite of content writing services dedicated to crafting outstanding copy that strikes a chord with your
target audience.
Identify your audience, activate their interest and generate
qualified engagements through our optimised multi-channel
campaigns.
A powerful end-to-end content amplification solution built
around creating seamless digital experiences and optimised
reader journeys.
A blend of targeted email marketing and the latest programmatic
advertising technology to achieve superior audience reach,
relevancy and scale.
We can support your B2B marketing with a series of optimised demand generation
products based on your objectives