When Offline meets Online

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Your customers transact in so many different ways

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Leaving behind transactional data that is

stored in compartments

Offline CRM Email Mobile App

Clickstream TV ads Retail store

Work the magic of data

Customer

One-view

TV

The combination of

channel, time, creative that

drives people to your

website

Offline CRM

Desktop

website

Mobile

website

App

Online Data

collected

through Vizury

tagsNumber of Visits,

Product seen,

Products carted,

Products bought,

Registered or not

Past purchases, Total

Value of Purchases,

Gender, Age Shared on SFTP

location as an excel

file with daily updates

Connected through

hashed CRM ID

Programmatic

Google, Facebook

Local DSPs

Call Centre

Prioritize high-value callers

based on their intent scores

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Let’s Deep DiveTV

Measuring the impact of TV ads on

online business transactions for a leading online

furniture brand

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Infotainment

channels have the

best performance

during 4PM slot.

TV

Works!

2nd spot Ad

is more

effective

than 1st spot

Ad

Ad on English

entertainment

channel creates

an immediate

impact on

website traffic for

the

next

1 minute

Animal Planet,

Discovery, TLC

ads perform

well during

4PM slot.Analyse and Optimise the TV

Spend…2/3/2016 © 2015 7

Latency of weekend Ads

Latency of Ads on Friday evening till Saturday

is very evidently visible on Sunday from 10 AM

to 1PM. Latency of weekend ads also trickles

down to Monday.

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Imp

act

of T

V o

n F

ace

bo

ok

& E

mail

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ROI with Second Screen Engagement…

30k Daily Visits

1000 Conversions

$2500 Avg.

Order Value

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Let’s Deep DiveCall Centre

How a leading Insurance company in India used

online behavior data used to influence offline

customer transactions

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Policies

seen?

Bought

earlier?

Last

activity?

City?

Repeat

visits?

Time

spent?

Over 30 online behavioral attributes drive call center

transactions offline

Source

to

access

website?

Number

of

sessions?

Category of

the plan?

Number of

plans

seen?

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Visited site 5 times in last one

week

Made 3 visits to a specific

insurance plan

Filled up the enquiry form

Was researching multiple

insurance policies

No clear interest shown in

sessions

Filled up the enquiry form

Score Score

“HOT” Lead “COLD” Lead

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User BPriority Call Back Visited once 3 days back

Dropped off from the home page

Was researching multiple

insurance policies

No clear interest shown in

sessions

Filled up the enquiry formimprovement in their sales funnel efficiency, call center can

efficiently prioritize "Hot” leadsResults

“HOT” Lead “COLD” Lead

4X

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User scoring mapped with call center disposition

dataLead Score Bucket: 0-2.5 Lead Score Bucket: 30+

Users with Lead score of 30+ are more likely to purchase a policy

48% 73%Contacted

19% 22%Not Interested

16% 13%Interested

5% 18%Sales

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“COLD” “HOT”

Let’s Deep DiveOnsite Personalization basis

Next Best Action

Onsite Personalization helps a leading bank meet

offline customers across online channels

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Engaging with existing customers: Across channels with personalized

offers for ‘Winter-Carnival’

Personalized ad-banners are

shown

One to one personalized offers

and a delighted Customer!

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Identify existing customers on the

Bank website & other channels

Website Personalization Impact – 4x Jump in

CTR!

Generic Home Page Offers

–CTR of 0.4%

Personalized Home Page

Offers – CTR of 1.6%

Unique offers personalized for each CRM ID based on NBA

recommendation

More than 25% of all homepage visitors in 3-day period shown

personalized offers

4x Jump in CTR from personalized offers compared to generic

offers

In short, here’s what

happened…

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Thank you