HURDLE BUSTERSHOW TO Build a TRIBE on

Instagram & Why

Examples via @HDFMagazine

& Matt Gottesman

Let’s Create ContextName

Business you’re working on? Considering?

How did you hear about Eureka / My talk?

Chelsea Dygert#ConsultMent

#YesPhx

What is an audience

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years,

human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to

communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

Peo

ple

Hel

ping

Peo

ple

The people who watch, read, or listen to somethingA group of ardent admirers or devotees

Seth Godin (click for TED talk)

What to Remember

People connecting to people

➔ Innate human need to be social➔ HUGE WALLS up against sales / business agendas➔ WE (entrepreneurs) are selling ourselves.

Are we (mindset, values, influence) worth being sold???

Are YOU Willing to “Stand Up”

"The goal is not to do business with everybodywho needs what you have. The goal is to dobusiness with people who believe what youbelieve."~Simon Sinek(TED Talk here)

Source: Ideas To Operations by Chris Mohritz

5 Trends in Digital Marketing

Read Details here

1. Content Marketing2. Tribe / Channel Marketing

a. Creating a Social Media Channel of tribe members3. Relationship Marketing

a. This goes for relationships within the contentb. And relationships within communicators

4. MULTI-LEVEL E-COMMERCE5. Influencer Advertising

How to become the expert?Teach

BUT WE NEED A LITTLE MORE...As entrepreneurs (marketers),

we need influence

"Selling to people who actually want tohear from you is more effective than

interrupting strangers who don't"~Seth Godin

Lead

How to become the expert?Teach

BUT WE NEED A LITTLE MORE...As entrepreneurs (marketers),

we need influence.

"Selling to people who actually want tohear from you is more effective than

interrupting strangers who don't"~Seth Godin

Lead

Disclaimer(s)1. Can takes weeks or months to build loyalty & trust

2. This is not necessarily bad Longer it takes

1) More genuine they are2) Longer they’ll stay

3. COMMUNICATE - takes time.

Building a tribe on Facebook?

Read Details here

Difficulty of starting from ZERO

Building a tribe on Twitter?

Building a tribe on Instagram

Read Details here

1. Easiest

2. Case Study = @HDFMagazine

Instagram - friends photo album

● Photo (and caption) only profile site● Launch 2010● Acquired by Facebook 2012● 200+ million users -2013 {400m 2014}

● Mobile ONLY - means users have smartphones

● 20% log on daily● FULL newsfeed● Effective for Hashtags

http://www.searchenginejournal.com/business-instagram/106919/

Instagram - inside scoop● No external links● Testing ads

○ small amount of companies○ only showing in news feed

● Featuring aesthetic photos of customers WEARING / USING a product increased conversion by 9x factor

● Theme participation, Event Coverage, News Jacking, Authentic Moments

Dive Deeper - Great resource to help with Launching, tips, and trickshttp://analytics.totems.co/instagram-for-business/growing-instagram-account/

Example:Matt

Gottesman &@HDFMagazine

@HDFMagazine a digital publication showcasing creators in the “New Economy”

Began growing MARCH 20151 Year - 96k Instagram followers

2nd year - 141k Followers

@HDFMagazineStarted growing

MARCH 2015 47k followers (8/4)

95K 3.28.16

What Matt Does Right:○ Continually Created Valuable Content○ CURATED (sourced) from others expertise

(and gave them credit)○ Became a resource○ Focused on a conversational platform○ Utilized the platform to it’s fullest○ Cross promotes○ Engages in Startup / Creator community

Who are the influencers in YOUR network

-Where are they online-What are they doing?

-What are they NOT doing?How are they making $

Develop the TribeContent is Queen - Context is King

Find their pain points● What are their frustrations● What do they get excited about● Common topics● Trending industry issues● Obstacles Once you know

THESE - become the expert

BECOME THE EXPECT BYPOINTING THEM TO THE EXPERT

How to FIND Them● Be READY to give them direction to your site.

○ Card? Link? Have them do it right then!

● Where Do They: (Offline and Online)○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

Where Do your Interests Collide

● Where Do They: ○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

● Can You Reach: (Offline and Online)

○ Can you share this space○ Can you learn what they’re learning○ Similar social situations○ Enjoy Family○ Share philanthropic interests

● Can You:○ Join the Conversation○ START the conversation

(Offline and Online)

Where Do your Interests Collide

● Where Do They: ○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

● ASK Them OFFLINE:○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● ASK Them ONLINE○ Interviews○ LinkedIn Groups○ Facebook Pages of Industry leaders○ Facebook Interest Groups ○ Forum Groups○ Large / Growing Blogs○ TWITTER & Instagram○ Via Hashtags

Where Do your Interests CollideStart where it already exists● Interview**● Join the conversation● Contribute thoughts

1) To HELP discussion2) To Understand their thinking3) To show you have interest

(people want to connect)Always be genuineNever waste people’s time

● ASK Them OFFLINE:○ Must be around○ Must be engaged

● ASK Them ONLINE○ Must be around○ Must be engaged

How to Connect & Teach them● ASK Them OFFLINE:

○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● ASK Them ONLINE○ Interviews○ LinkedIn Groups○ Facebook Pages of Industry leaders○ Facebook Interest Groups ○ Forum Groups○ Large / Growing Blogs○ TWITTER & Instagram○ Via Hashtags (Tagboard & hashtagify.me)

Talk the Talk AND Walk the Walk● ASK Them OFFLINE:

○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● BUILD Content to BUILD TRIBE ONLINE○ Publish Interviews (be sharable)○ LinkedIn Groups (have a connection point)○ Facebook Pages of Industry leaders (comment)○ Facebook Interest Groups (comment - have biz page they can follow)○ Forum Groups (have a URL in signature)○ Large / Growing Blogs (comment, share across your networks, guest blog)○ TWITTER & Instagram○ Via Hashtags (Tagboard & hashtagify.me)○ Crowdfund Something (after you build a bit - mention this along the way)

■ In EDU

Effectively & EfficientlyCategorize● What groups most inclusive● Most conducive● Most thirsty / extreme

Prioritize● 30 mins a day online (don’t just search - connect)● 1 hour offline

-Dont overwhelm yourself. Confine this time instead of use it as an excuse-Make things come to you (subscribe to email notifications, set aside time to check)

Tools● Instagress (and many many more)

● Social Share Groups

Tools & Resources (free or really cheap)● Hashtagify.me / tagboard● Hootsuite / Sprout Social / Buffer

● Social Media Examinar

Instagram Account mentioned = We Wore What / @HDFMagazine

TO DO: A) Get out there and DO IT!B) Join Meetup.com - Eureka Loft

B) Come! (I’m here every 1st & 3rd Thursday)

C) Do you WANT communication (emails) from me about upcoming topics?

What do you want to hear about? Write down or email me: Defining your business, Social Media Marketing, Hashtags, Twitter, Pinterest, Raising Capital, Wordpress, Instagram, Graphics help, iPhone tips, creating a website, email

campaigns, OTHER CONTENT

Connect:Chelsea Dygert

Dygert #ConsultMent

Chelsea@DygertConsultMent.com

@cimforgiven

at Local coffee shop #YesPhx