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Because who doesn't love GIFs? Apart from cute cats and silly dogs, it's time to start using GIFs to supercharge your digital marketing strategy. Check out these 3 creative ways to drive conversions and sales with animated GIFs. Visit our blog for more: http://www.oneupweb.com/blog/3-ways-can-use-animated-gifs-digital-marketing/
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1.877.568.7477 ONEUPWEB.COM [email protected]
IN YOUR
DIGITAL MARKETING
ANIMATED YOU CAN USE 3 CAT-FREE WAYS
Whenever someone
mentions a GIF
GIFS I
you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude.
YOU KNOW, SOMETHING L IKE THIS…
Cats!
Dogs!
Lizards!
W H Y C A N ’ T I B E T H AT
C U T E ?
They’re not all that way.
GIFS CAN BE USEFUL FOR MARKETERS, TOO.
If a picture is worth a thousand words, a GIF is worth 10,000. GIFs are a mini-vehicle for storytelling, capturing emotions and communicating them in a concise way that words and pictures alone cannot.
Joe Puglisi Senior Creative Strategist for Buzzfeed
ARE YOU USING GIFS in your marketing?
IF NOT, YOU SHOULD BE!
HERE’S 3 WAYS TO HELP YOU START
Nike Shoes
American Apparel
ANNOUNCE A NEW PRODUCT OR SERVICE 01
Kenneth Cole
Anthropologie
LIVEN UP EMAILS OR LANDING PAGES 02
One study showed that adding an animated GIF to an email resulted in 12% more sales
Fred Flare
DRAW ATTENTION TO A CALL-TO-ACTION 03
A little animation helps draw the reader’s attention to your calls-to-action, increasing the chance of conversion.
Method
Animated GIFs aren’t just for
entertainment anymore.
How will you
incorporate GIFs in your
MARKETING
???
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