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Not shining your brightest at your tradeshows? Photo credit: Jason Eppink, flickr

How to Be a Tradeshow STAR (in 20 Minutes)

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How to go from zero to hero when it comes to managing your tradeshows. Learn the planning + logistics tips you need to know to make sure your show runs smoothly, as well as social media advice to expand your tradeshow experience online. To watch a full recording of the webinar, please visit: http://hub.am/1iugVaA

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Page 1: How to Be a Tradeshow STAR (in 20 Minutes)

Not shining your brightest at your tradeshows?

Photo credit: Jason Eppink, flickr

Page 2: How to Be a Tradeshow STAR (in 20 Minutes)

Photo credit: mp3waxx.com flickr

Page 3: How to Be a Tradeshow STAR (in 20 Minutes)

Photo credit: Pewari, flickr

Page 4: How to Be a Tradeshow STAR (in 20 Minutes)

This ain’t your

father’s tradeshow

Photo credit: Derek K. Miller, flickr

Page 5: How to Be a Tradeshow STAR (in 20 Minutes)

Webinar Presenters

Jocelyn CookProduct Marketing Evangelist, [email protected]@JocelynGCook

Rex HoulihanPresident, NorthStar Express [email protected]

703-532-0520

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Social SavvyLogistics Prowess

+

Photo credit: Dimitris Kalogeropoylosi, flickr

You need…

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Planning and Logistics

(why it pays to plan ahead)

Photo credit: WorldlamdInfo.com, flickr

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2. Confirmation – Prep for Shipping to Show

3. Close of Show- Move out

1. Pre-Show Planning

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Photo credit: Tracey Adams, flickr

Pre-Show Planning

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Photo credit: Sarah Reid, flickr

Confirmation – Prep

for Shipping to

Show

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Close of Show-Move Out

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Even if you feel like this…

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Cover all those basics and your tradeshow season is off to a great start!

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Bringing it to

the Next Level with

Social

Photo credit: Chris Lott, flickr

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#SHRM14

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Content

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Connect with Influencers

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Related Hashtags

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Tweet during the show

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Plan Your Content

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Participate Remotely

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Wrapping It Up:Key Takeaways1. Inventory your event material

before every event throughout the year

2. Communicate with all parties what material is being shipped to the event, and where it is going after the event

3. Complete a Material Handling Agreement for your material, turn it into the Service Contractor...and keep a copy

4. Participate in the social conversation using the event twitter hashtag – before, during and after the show

5. Share a mix of your own content and other people’s content related to the event

6. Participate virtually in an event by sharing relevant content

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Questions?

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Additional Resources:The First-Timer’s Guide to Tradeshow Shippinghttp://hub.am/1nZTSUF

The Tradeshow Shipping Blog(Don’t worry, it’s about more than just shipping)http://hub.am/1jNb75O

#shrm14 Insightshttps://insight.hrmarketer.com/InsightReport/shrm14/