“We are huge fans of

the DailyMail.com and we are grateful for the opportunity to partner with their outstanding

team.”

- Evan Spiegel, CEO Snapchat

STRONG FOCUS ON DIRECT GROWTH

•  225M Unique Browsers Per Month

•  13-14M Visitors Per Day

•  4-5M Direct Visitors

“We are huge fans of

the DailyMail.com and we are grateful for the opportunity to partner with their outstanding

team.”

- Evan Spiegel, CEO Snapchat

SNAPCHAT DISCOVER

•  A premier launch partner

•  We were in good company

•  Perfect fit for our content

•  Access to a new audience

SUCCESS WITH 4 MILLION USERS

MOST TIME SPENT

More per user than any Discover publisher

HIGH COMPLETION RATE

Top 25% of Discover publishers

STRONG LOYALTY

Top 25% of Discover publishers

SUCCESS FOR OUR BRAND (AND CLIENTS)

ü  Compelling creative canvas

ü  Broke new advertisers

ü  Broke new categories

ü  Increased total company revenue

ü  Increased YOY Snapchat revenue

“We are huge fans of

the DailyMail.com and we are grateful for the opportunity to partner with their outstanding

team.”

- Evan Spiegel, CEO Snapchat

KEY TAKEAWAYS

•  Know your brand (stating the obvious here!)

•  Select partnerships based on set priorities

•  Once you commit, dedicate the resources