HOW FOOD NETWORK IS USING SNAPCHAT

VIKKI NEIL, SVP/GM - SCRIPPS LIFESTYLE STUDIOS

Source: Snapchat by the Numbers: Omnivore Digital, 10/15

10.5mm global users/mo.

71% ages 18-34

70% female audience

30% of millennials use regularly

DAILY PACKAGESALTON’S TAKEOVER

YOUTHSERVING UP SNAPCHAT REALNESSWORKFASTYOUTHPARTNERTRANSFORM

3 KEY TAKEAWAYSYOU’LL HAVE TO WORK VERY HARD AND VERY DIFFERENTLY

YOUR BRAND MUST EVOLVE AND YOU’LL BE BETTER FOR IT

“SURVIVAL OF THE FITTEST” IS A THING