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AGENDA
• INTRODUCTIONS
• EXPERT PANEL – HOW SOCIAL ANALYTICS CAN DRIVE YOUR BUSINESS
• Q&A
#NetBaseLive
O U R P L AT F O R M D E L I V E R S R E A L B U S I N E S S VA L U E .
Progressive brands and agencies use NetBase
to see their brand through the eyes of consumers.
Increase Revenue
Improve Productivity
Reduce & Manage Risk
Decrease Costs
#NetBaseLive
Aetna Inc.
2015 Focus is Content Pipeline
What Does it Mean for Aetna to Become Social? Use of integrated and opera8onalized social media and community within every job func8on internally (Bertolini Blog, Aetna No Boundaries, AetNetWork, Jive, etc.)
Use of social technologies to communicate with social members, customers, their partners and cons8tuencies, or the general public (TwiJer, Facebook, YouTube, WordPress, LinkedIn, etc.)
Use of public/private online communi8es to engage and empower care providers, pa8ents and consumers in their pursuit of health and wellbeing (OneRecovery, Get Ac8ve, etc.)
Founda=onal Components Policy Process/Playbooks Listening Strategy
Center of Excellence
Training
2014 Focus
#NetBaseLive
5 © Fifth Third Bank | All Rights Reserved
Shannon Paul Vice President,
Senior Digital Marketing Manager, Social Media at Fifth Third Bank
Fifth Third Bank company website: https://53.com
• FORTUNE 500 company
• More than 1,200 full-service branch locations and 2,500 ATMs
#NetBaseLive
Christopher Leet
Sr. Director Product Marketing @Cjmleet
EXPERT PANEL
Shannon Paul
VP of Digital & Social Media @ShannonPaul
Lauren Vargas
Chief Marketing Technologist @Vargasl
#NetBaseLive
Jason Falls
VP Digital Strategy @JasonFalls