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In most Cases the exhibition is implemented on the end-cap pallet base in regard to the product weight, It allows a more graphic intervention and is it also more affordable in the most expensive supermarket areas for brands visibility
The regular references of the product are in the shopper’s hot spots and on the cold areas other volume references are exhibited for the same brands. However, the shopper goes straight to his favorite brands and traditional brands, that’s why this area represents an opportunity to implement promotions, offers and other impulse activities in the point of sale.