MISSION & VISION STATEMENTS

How the Fire began to ignite…• Started in 1901 by William Harley , Walter & Arthur Davidson.• Engineered

• HD was available from 1903 onwards• In 1904 HD opened its 1st dealership in Chicago• New factory in 1906 in Chestnut St. (Juneau Ave)• 1907 William Davidson joined the journey & the company was incorporated• HD was sold to a Detroit PD for Police duty (stream for large revenue generation)

The journey begins…( 1903-1908 )

1st prototype made on a cycle frame ( 116cc )

1. William Harley2. Arthur Davidson3. Walter Davidson4. William Davidson

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From thoughts to Action.. (Founders)

1st V-twin powered motor

Bar & Shield Logo ( 1911 )

The famous HD eagle design began being applied to increase sales during Great depression

In 1942 the Harley Davidson XA750 was produced specifically for use in desert warfare

HD was awarded with ‘E awards’ by the US army & navy for excellence in production during critical wars

Performance & speed breakers..

• In 1935, the Japanese ‘Sankyo Company’ started their country’s motorcycle industry called the ‘Rikuo motorcycle‘ (result)• Dealt with Great depression & World War ll

Ongoing… and way ahead!

1. Sportster2. Dyna3. Softail4. V-rod5. Touring6. CVO7. Trike8. Harley-Davidson

Street ( 2015 )

8 different Families based on its Styles & Performance

Hogging world wide..

http://www.harley-davidson.com/content/dam/hd/documents/company/en_US/HD_WW_facilities.pdf

Mission of the journey..Mission Statement

"We fulfill dreams through the experience of motorcycling, by

providing to motorcyclists and to the general public an expanding line of motorcycles and branded products

and services in selected market segments"

Vision Statement“Harley-Davidson, Incorporated, is an

action-oriented, international company- a leader in its

commitment to continuously improve the quality of profitable relationships with stakeholders (customers, dealers, employees,

suppliers, shareholders, government, and society). Harley-

Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all

employees to focus on value-added activities."

A Vision of the destination…

Street noise!... (Taglines)

Harley is known for its fully powered, heavily customized motorcycles which represents Power, Uniqueness, Luxury & Freedom that differentiates it from others..

Guided by:Samriddhi Khare

Finally arrives and plans look ahead…!