Muniba Gull 94Muhammad Ishfaq 83Zahid Iqbal 84Abdus Samad Hashmi 93Asim Javed 04

Wilbur Hardee was the founder of the American fast-food restaurant chain Hardee's, located mostly in the Midwest and Southeast regions

BiographyWilbur Hardee was born in Martin County, North Carolina on August 15, 1918. Raised on his family's farm, he eventually left the family business to become a musician and later a grill cook. Hardee joined the United States Navy during World War II, but upon his uncle's death, he returned to the United States. After returning he met and married Kathryn Roebuck in 1945. With his wife, he opened a series of restaurants and inns in North Carolina, including the Do Drop Inn and Port Terminal Inn and the Silo Restaurant. He studied the things that the public seems to respond to the most at existing quick-serve restaurants at the time and an idea formed that would evolve into the first Hardee's restaurant concept. On September 3, 1960, he opened the first Hardee's location in his hometown of Greenville.Wilbur Hardee died in his home town of Greenville, North Carolina on June 20, 2008, and was cremated two days later.

Hardee's, Founder

Saturday, September 24, 2011 - Karachi—One of the largest fast food chains worldwide, Hardee’s, has inaugurated outlet in Karachi. The economic hub of the country, Karachi has great potential to attract billions of rupees Foreign Direct Investment (FDI) and it has happened now with good amount of employment generation for the local youth. “It is a great honor to bring Hardee’s to Karachi. We strongly feel that there is a growing demand for quality dining experience and we are confident that Hardee’s will raise the bar of QSR (Quick-service restaurant) dining in Karachi,” said Vice President Operations, Global Quick Foods Ltd. (GQFL) and Hardee’s, Tayyab Alim.

Hardee’s in Pakistan

Hardee's Fast-Food ChainHardee's. Come on Home.Delicious Food. To fit your lifestyle.

Slogan: Eat Like You Mean It

Hardee'sHardee's Food Systems, Inc. is an American restaurant chain, which predominantly operates in the South and Midwest states. It has evolved through several corporate ownerships since its establishment in 1960. It is currently owned and operated by CKE Restaurants. Along with its sibling restaurant chain, Carl's Jr., Hardee's is the fifth largest fast-food restaurant chain in the United States after Subway, McDonald's, Burger King and Wendy's. It is headquartered in downtown St. Louis, Missouri

1.The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place.

Understanding the ToolThe marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing."Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.The 4Ps are:•Product (or Service).•Place.•Price.•Promotion.A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements:

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A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit.

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http://www.quickmba.com/strategy/porter.shtml

Needs Services created by Hardees to meet different customer needs

To eat Thick/Charbroiled/Chicken/Beef Burgers/

To socialize Ambience/friendly hygienic environment/Sunlight View

To drink Bar refills/Beverage range/Hand-Scooped Shakes with ice-cream

To get serviced Partial table premium service and delivery system

To get value for money Premium facilities, Quality food & Dinning experience