14
Halifax: Staying Ahead in Print James Appleby MEC

Halifax: Staying ahead in press

Embed Size (px)

DESCRIPTION

The story of how Halifax has continually evolved the way it uses print to stay ahead of the competition and reader expectation.

Citation preview

Page 1: Halifax: Staying ahead in press

Halifax: Staying Ahead in Print

James Appleby

MEC

Page 2: Halifax: Staying ahead in press

“Bookends” 2010

Page 3: Halifax: Staying ahead in press

“The Bookmark” 2011

Page 4: Halifax: Staying ahead in press

Guardian Coverwrap, 2012

Page 5: Halifax: Staying ahead in press

Continued innovation 2012-2013

T-junction Book Bars

Tetris Zig-Zag

Page 6: Halifax: Staying ahead in press

And in 2014

Media first – CheckerboardZ-Shape

Halifax also supported the

Metro Rainbow Lace issuePodium

Page 7: Halifax: Staying ahead in press

“Little Rewards”

Page 8: Halifax: Staying ahead in press

Trinity Mirror Partnership

Page 9: Halifax: Staying ahead in press

Telegraph Launch Partner

Halifax were also a launch partner for

Telegraph on Kindle Fire

Page 10: Halifax: Staying ahead in press

Deeper Content

Sun Competition ESI Supplements

Page 11: Halifax: Staying ahead in press

Extra Value for You

Page 12: Halifax: Staying ahead in press

Page 2s

Page 13: Halifax: Staying ahead in press

Flattery

Page 14: Halifax: Staying ahead in press

Thank you.