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Presentation to Frontiers of Interaction 10 in Rome.
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Alexandra Deschamps-Sonsino @tinkerlondon.com
Danger ahead Being and staying in business
Interaction Design Institute Ivrea
Massimo Banzi
EPIC FAIL
The key that
opened the
door
arduino.cc
Project work
Product design
R&D support
Self-‐ini9ated Projects
Open research
Workshops
Workshops
UK Arduino sales
Italian clients
UK Arduino sales
Product development + distribu9on
2007 2010
UK IT UK
The Pipeline
Educate
Fame vs Fortune
Do you have a flag?
Flight in progress
