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GRP Metrics for digital adsCan there really be Gross Rating Points on the

Internet?

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ProRelevant Marketing SolutionsPGoogle’s new GRPs

Cross-screen comparable metrics

Real-time GRP metrics to the digital market

Integrated technology from comScore

Reach frequency

GRPs

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ProRelevant Marketing SolutionsPCan a GRP metric really…accommodate the nuances of Digital advertising? What about?• above or below the fold

placement?• media quality (display ad,

video pre-roll, sponsored search)

• varying screen formats (mobile, tablet, desktop)

• site types (Social, news, other)

ProRelevant Marketing SolutionsPKeep it coming

This is a complex topic and that’s why the measurement giants like Nielsen and Google have taken so long to crack the code. Nevertheless it’s a good first step

Like most things Google will get it right. Look forward to a common Internet advertising measurement currency

Forbes noted, however, that GRPs – a measurement of reach – did not take account of online's ability to track the path to actual purchase. "So while this step is an important one for ad buyers trying to buy across media more effectively, it may also be a temporary bridge to something better," it concluded.

(13Feb2014 http://www.warc.com/LatestNews/News/EmailNews.news?ID=32573&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20140212)

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P www.ProRelevant.comMarketing@ProRelevant.com

Guy R. PowellPres. ProRelevant

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ProRelevant Marketing SolutionsPGo to our blog @ http://www.Marketing-Calculator.com

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Guy R. Powell

Thank you