GROWTH HACKParjam Davoody

ABOUT ME

CEO @ Midas Digital Agency

Board Member @ Iran Gamification Association

GROWTH HACK

WHY GROWTH HACKING?

Over the past 200 years, when small armies used unconventional methods they won almost 2/3rds of the time.

VIETNAM WAR

GROWTH VS. GROWTH HACK

-Sean Ellis

“A growth hacker is a person whose true north is growth.”

-Andrew Chen

“Growth hackers are a hybrid of marketer and coder”

THE GROWTH PROCESS

GROWTH HACKING TACTICS

Platform Integrations

Viral Marketing Incentives

Bowling Pin Strategy

On-Boarding

Scarcity

Widgets

Automated Emails

Gamification

PLATFORM INTEGRATIONS

API

OAuth

PLATFORM INTEGRATIONS

Hack

VIRAL MARKETING INCENTIVES

• Automated • Incentives

BOWLING PIN STRATEGY

Expanding one target group at a time which creates exclusivity and desirability.

ON-BOARDING

SCARCITY

WIDGETS

Web Mobile Desktop

AUTOMATED EMAILS

GAMIFICATION

GUERRILLA MARKETING

Ambient Advertising

Ambush Marketing

Stealth Marketing

Viral Marketing

Street Marketing

AMBIENT MARKETING

The placement of advertising in unusual and unexpected places (location) often with unconventional methods (execution) and being first or only ad execution to do so (temporal)

The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

AMBUSH MARKETING

The awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property.

EBAY CONFERENCE

The Paypal team offered eBay conference attendees a chance at winning hundreds of dollars but only if they wore special Paypal-branded T-shirts to the conference. Many of them did, and eBay got to watch its conference get taken over by a competitor.

PAYPAL ANNUAL CONFERENCE

2010

WePay

STEALTH MARKETING

Stealth marketing, also known as buzz marketing, is any marketing strategy that advertises a product to people without them knowing they are being marketed to

There are many techniques in stealth marketing, the most common being product placement and undercover marketing.

The main purpose of stealth marketing is not to generate immediate sales, but to create interest and excitement that will make consumers more receptive to direct advertising later.

VIRAL/BUZZ MARKETING

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

PARANORMAL ACTIVITY

A small independent movie with a $15,000 production budget was able to become one of the most profitable movies of all time. (193 million dollars sales)

PARANORMAL ACTIVITY

The movie was initially released to a small number of cities; however, after the goose-bump inducing trailer, a call to action appeared prompting fans to “demand” the movie play in their city.

If a city reached a certain number of people demanding the movie, it would play in that city. If there’s anything that piques people’s interest, it’s not having access to something.

STREET MARKETING

Specific to all marketing activities carried out in streets and public areas such as parks, streets, events etc.

It involves the application of multiple techniques and practices in order to establish direct contact with the customers.

TRUE NORTHOnline, Offline, Whatever …

PARJAM DAVOODYhttp://MidasDigitalAgency.com

http://slideshare.com/ParjamDavoody