Grow your census by spending less money. How?

Inbound Marketing

What is Inbound Marketing?

sales Research shows that 35-50% of sales go to the vendor that responds first. (InsideSales.com)

bUYeR’s JOURneY sales FUnnel

1

ReTenTIOn sTage

DeCIsIOn sTage

COnsIDeRaTIOn sTage

Ready to say yes! Seek reinforcement and validation of their decision.

Continue to receive helpful informationabout the product or service.

Seeking demonstration of solutionsexpertise. Comparing to other solutions.

Seeking educational information to help grow in their knowledge of solutions.

aWaReness sTage

4

3

2

geT TRaFFIC

geT leaDs

geT sales

ReTenTIOn

u Free Tip Sheetsu Free White Paperu Free Enewsletteru Checklistsu Infographicsu Press Releaseu Blog Posts

u Free Webinarsu Case Studyu Reviews/Testimonialsu Product & Spec Sheetsu Videosu Buyerʼs Guide

u Free Trialsu Demosu Free Consultationsu Quotes/Estimates

u Free Trialsu Demosu Free Consultationsu Quotes/Estimates

Top of Funnel

Middle of Funnel

Bottom of Funnel

$$

$

95% use email

66% have looked for health/medical info

47% have made a purchase online

20% have done online banking

66% have done product research

41% have made travel reservations

How seniors Use the Internet:

of patients said social media would affect their choice of a specific hospital, medical facility or doctor. (Pew Research Center)

of caregivers with internet access said online resources help them provide care and support for the person in their care.(Pew Research Center)

41% 59%

of CMOs/CeOs report that inbound marketing generated the positive ROI they sought last year. (Hubspot)

of healthcare marketers found a new customer from Twitter in 2013. (Mayo Clinic)

of healthcare marketers acquire customers from blogging. (Mayo Clinic)

of seniors went to the website that came up in the search at the top of the list. (caring.com)

41%36%

57%29%

WebsITe COnveRsIOn RaTe is nearly 6 times higher for inbound marketing adopters than non-adopters. 2.99% vs. 0.5% (Kapost)

TWITTeR The fastest growing demographic on Twitter is the 55-64 year age bracket. (Buffer)

How Does Inbound Marketing Impact Census?

inbound marketing costs 60% less than traditional marketing

(Search Engine Journal)

inbound marketing produces 54%

more leads thantraditional marketing

(Hubspot)

inbound marketing has a 9.3% higher

close rate thantraditional marketing

(CSO Insights)

WebsITe

DIReCTORIes

vIDeOs

blOg e-neWsleTTeRs

sOCIal MeDIa

WebInaRs

COnTenTWHITe pages

e-bOOksCHeCklIsTs

seaRCH engIne OpTIMIzaTIOn

(seO)

inbound marketing costs 60% less thantraditional marketing

(Search Engine Journal) $15,000 Revenue -$1,500 MaRketing Cost

=$13,500 Roi

$13,500 Roi $40,900 Roi

happyvalley senior community

happy valley

senior community

*not real communities

10% Close 19.3% Closeinbound marketing has a 9.3% higher

close rate thantraditional marketing

(CSO Insights)

What Does that look like?

419.629.0080

learn how Marketing essentials can help grow your census while you spend less money

Contact Marketing essentials today to speak with an Inbound strategist and schedule a free consultation!

TALK TO US TODAY

P.O. Box 114 New Bremen, OH 45869 • mktgessentials.com

$15,000 Revenue-$900 MaRkeTIng COsT

=$14,100 Roi

inbound marketing produces 54%

more leads thantraditional marketing

(Hubspot)

leads leads

TRaDITIOnallY MaRkeTeD vs. InbOUnD MaRkeTeD