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Google Hangouts can be used for more than chatting with buddies on Gmail. See the great benefits the tools provides for businesses and professionals in developing content of value, extending customer service, and boosting SEO. Shared originally at SouthWired 2014 Conference
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Google Hangouts
The Marketing Tool You Should Be Using, But You’re Not!
This Event’s Hashtag#SouthWired14GH
About MeTV Producer turned Social Media Consultant Trainer
AP, House Hunters, HHInternational, BET, FOX
Entertainment Blogger
2010 Started Sheer Social
Some clients: AARP, Hollywood Black Film Festival, Heineken, Bio Ionic Pro Haircare
Why Should YOU Be Using Google
Hangouts
Expensive
A Lot Of Equipment
A Lot of Set Up
Limited Availability
Not portable
Old School Video Conferencing
BUT THE DEMAND AND THE TECHNOLOGYCHANGED THE GAME!
Rise in Video Conferencing
Polycon & Wainhouse 2012/2013 Global Study
Of 4,737 global respondants1 in 4 professionals video conference every day
%%
%%
Multi-platform Use
Polycon & Wainhouse 2012/2013 Study
71% 65% 34%
Desktop &Laptops
Rooms &Groups
Tablets
Benefits of New SchoolVideo Conferencing
Increase productivity
E-Learning (webinars, online courses)
Cut travel expenses
No need now for expensive computer systems
Collaboration made easier
Ideal for customer engagement
VS
Video ChatFree Free
Video GroupChat
*Up to 10 free
Up to 10Free. 15 Paid
Screen Sharing
* Free Free
Recorded playback
No Yes
Email & AppIntegration
No Yes
Skype G+ Hangout
*New Updates (up to 5 recommended)
Pricing FreeUp to
$500/month
RegistrationPage
Yes
Event Reminders
Yes Yes
Chat Yes Yes
PresentationView
Yes Yes
GHO/GHOA
WebinarPlatforms
Applicationneeded
Total Integration
Benefits To Professionals
Need to establish a web presence?
Need to demonstrate expertise in your field?
Need to create content for website & social profiles?
Want to market your product or service ?
Want to sell your product or service online?
Need an alternative to expensive webinar platforms
Getting Started
Downloading plug-in may be required based on browser
Google Apps account OR G+
One click through email
One click through G+
Can be begun through Google Calendar or Google+ Events page
G+ Not RequiredFor Businesses
From Google Blog, July 30, 2014
However,For On-Air Hangouts, YouTube Channel and Google+ or Google Apps account required.
Without Google+ account, users will not be able to use ALL Google Hangout apps. Screen share still available.
Google+ still required for mobile users, but NOT for long says Google
Who’s using Google
Hangouts?
That’s me!
My First Google Hangout On AIR!
January 2013
Evergreen content produced
over 9,500 views and still counting
Over 100 comments to date
Established our expertise in a fun, visual way
Generated a new audience & leads
Option to stream almost anywhere online
HD playback video provided quickly
Participant Chat, Screen Share, visual overlays available
Use mobile app to participate
ON AIR
What’s New: ApplauseThumbs up or down.
Audience feedback in real-time
Makes it more interactive
See where you lost your audience
What’s New: Live Q&AEasily see, select, and respond to questions in real time
track engagement even after Hangout On Air is over
Great extension of customer service
What’s New: Showcase
Display sellable products in real time
Clickable display
Great way to show and tell
Great for product launches
Multiple UsesConsulting and Training
Sales
Webinars
Interviews
Testimonials
Affiliate Marketing
Tutorials
Performances
Biggest Benefit?YouTube + Google+ (x keywords) = SEARCH
Remember: Hangouts create index-able
content...Videos! YouTube Videos!
YouTube is the 2nd largest search engine
after Google!
Google Helpouts
* You have to apply
Help From Experts
Several fields to choose from even medical!
Helpout Advantages
Consult, train, teach using PAID Google Hangouts
Set and display fees by the session, time
Display availability and reviews
Uses Google Wallet as payment
Can charge for untimely cancellations
How I Use HelpoutsEstablish myself as an expert. You have to APPLY to Google to use the tool.
Attract more business leads by helping people establish a strong online presence using video
Gain insights into my audiences biggest pain points concerning social media
Generate positive reviews and sharing them across my social profiles and website
What You Learn1-ON-1 2 HOUR CONSULTATION
How to effectively use Google Hangouts & other major social media tools
How to create opt-in and registration pages for better lead capture with Hangouts On Air
How to stream through Facebook fan page to boost engagement
How to monetize content
How to boost SEO with Hangout videos
Recap: Why Should You Use Hangouts?
Save time, money
Create content of value
Boost SEO with YouTube online video
Customer feedback and service
Establish trust
Establish your authority
Contact Me
Sheersocial.com
FB: Fb.com/Sheersocial
Tw: @Sheersocial
PH: 818-672-6287
