1. 1. Google HHaannggoouuttss oonnAAiirr ffoorr TToouurriissmm Benefits of Video Meet Google+ Overview of HOA Why HOA is Relevant toTourism Setting Up a Google+ Page Best Practices for Google+ How to Host Live on Google+ Hangouts on AirEquipment Checklist Case Studies for Tourism Tourism Ideas Resources Marketing Your HOA Measuring Success withGoogle Analytics
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4. 4. Benefits of VideoBBeenneeffiittss ooff VViiddeeooLLiivviinngg iinn Feed tthhee llaanndd the social ooff tthhee media llooww aatttteennttiioonn beast.ssppaann..
5. 5. Benefits of VideoGoogle wants all sorts of traffic referralsBBeenneeffiittss ooff VViiddeeooLLiivviinngg iinn tthhee llaanndd ooff tthhee llooww aatttteennttiioonn ssppaann..and lots of them.Get social or getout of my Index!!!
6. 6. Benefits of VideoBBeenneeffiittss ooff VViiddeeooLLiivviinngg iinn tthhee llaanndd ooff tthhee llooww aatttteennttiioonn ssppaann..Google wants all sorts of traffic referrals and lots of them.I wantlinks!
7. 7. MMeeeett GGooooggllee ++ Took Facebook 5 years to get to the number of users thatGoogle+ got in 18 months Google+ pages rank high on Google Show updates and share photos, events and videos.
8. 8. OOvveerrvviieeww ooff HHOOAAssAccessed online through the Gmail or Google+ websites, orthrough mobile apps available for Android and iOSUsers can group video chat with up to 10 peopleVideo chats can be streamed live on YouTube or anywhere!You can share your desktop/screenVideos are archived in YouTube following the broadcast.Google Hangouts on Air allows the host to interact with viewersfrom around the world
9. 9. WWhhyy HHOOAAss AArreeRReelleevvaanntt ttoo TToouurriissmm Offers a simple and effective way to communicate informationabout travel destinations Publicize promotions and special offers Broadcast live events Reach your intended audience through communities Allows you to interact and build relationships withcustomers Provides an affordable form of marketing
10. 10. Setting UUpp AA GGooooggllee++PPaaggee1. Open a Gmail account or use an existing one.Go to http://plus.google.com/pages/create and select your pagepreference (usually Storefront for tourism).
11. 11. Setting UUpp AA GGooooggllee++PPaaggee1.Follow the instructions to enter information about your business
12. 12. BBeesstt PPrraaccttiicceess ffoorrGGooooggllee++ PPaaggeessCompanyLogoAbout theCompanyPhotosRelevantCoverImagePostRegularUpdatesLink toYouTubeChannel
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15. 15. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr1. From your Google+ profile, select Hangouts from the drop down menubeneath the arrow beside Home in the upper left hand corner of thescreen.
16. 16. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr2. On the following page, select Hangouts on Air from the top of the page.
17. 17. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr3. On the next page, select the blue button labeled Start a Hangout on Air.4. A pop up box will open where you can choose to start the broadcast nowor later and select your audience.
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20. 20. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr5. Once the information in the pop up box is filled out, click the greenShare button at the bottom of the window.
21. 21. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr6. After the Hangout on Air is scheduled the embedlink in your events.Clicking it will provide the YouTube URL and embedcode that will enable you to post the video on a blog or website.
22. 22. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr7. Start Your Broadcast!
23. 23. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirrApps:ChatScreenshareShowcaseCameramanYouTubeGoogle Drive
24. 24. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr
25. 25. Hosting aa LLiivvee GGoooogglleeHHaannggoouuttss oonn AAiirr
26. 26. EEqquuiippmmeenntt CChheecckk LLiissttWebcamLogitech HD Pro Webcam C920$58Microphone or HeadsetGood Lighting SourceSoftboxes $50 on Ebay
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34. 34. More IIddeeaass ffoorr TToouurriissmmTTooppiiccss aanndd EEvveennttss Coverage of Annual Festivals and Events Recreate Historical Events at Landmarks Invite Guests Who Are Natives of Featured Locations Contests Offering Prizes of Free or Reduced Price Travel
35. 35. More IIddeeaass ffoorr TToouurriissmmTTooppiiccss aanndd EEvveennttssPress Conferences and interviewsConnect a handful of telescopes to a hangout and broadcast a liveview of the night skyVirtual Music Festival (concerts with several artists from differentvenues)Schedule a Q&A about your rooms and locationA class or lecture about your destination's historyYoga or fitness classTravel showsEsthetician demonstrationsBartender and Chef demonstrationsWatch YouTube videos together with a group
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45. 45. In the next 10 years, 75% of all new channelswill be online not strictly TV Timing is now for video! YouTube is #2 search engine in the worldand the 3rd most visited website YouTube has 800 million users on YouTube(same as Facebook)
46. 46. Create Playlists with keywordsFill in everything in the About fieldExplore the dashboardOverlay links to other social platforms over channel artVerify to enable annotationsChannel art size: 2560 x 1440
47. 47. Hangout TipsMMoorree TTiippss......Close everything down first, except for what you want to shareUse a wired not wireless connectionBuild your slides in Google Docs or import them there fromKeynote and PowerpointIdeal time is around 30-45 minutes but can be up to 4 hoursTake questions in advance from YouTube, Google+ and TwitterRun your hangout on the fastest computer you haveEveryone needs to wear headphones or earbudsGet some kind of light pointing AT you
48. 48. Hangout TipsMMoorree TTiippss......Use an interesting background behind youTry to get the camera positioned at eye level or even pointingslightly down at youIf you're using a laptop, you'll want to put it on a box or somebooks
49. 49. MMoorree TTiippss......Great sound is more important than pictureUse YouTube's keywords toolUpload to all of the video servicesProvide embed code to bloggersPut them on your website FIRST1 minute delayMark as private or unlistedHard wired not wirelessUse chrome as your browserEver changingCan start from youtube live events
50. 50. MMoorree TTiippss......Applications - less is more: best is Chat, Screenshare HangoutToolboxChat with person who is on it with you. Like your Ed MacmahonSend them to one placeMap out a strategyOptimize after the end of the broadcastAudio version for your podcast (but remind people during yourhangout)Watch out for the music in the background that you dont ownTry things out before doing a live Hangout: same room, lights, rig,everythingUse a test account, and practice with friends
51. 51. MMoorree TTiippss......HypeMyHangout.comSelect (or Bluebox) someone by clicking on their thumbnail on thebottomPush the file on Vimeo and Dailymotion and FacebookSlice the content into several videos
52. 52. MMaarrkkeettiinngg YYoouurr HHOOAA Use eye catching title with a keyword phrase Produce a teaser video. Encourage others to share your Hangout on Air. Include a #hashtag link Write event description Eventbrite Website: Create landing page/embed List on Event Calendars Send out press release Social media outreach: post reg. Link on all social network
53. 53. MMaarrkkeettiinngg YYoouurr HHOOAA Create Facebook event and ads Email: Schedule blast to list about event Add Hello Bar Include in Newsletter Write email blasts Press Release on your Website Pin Facebook Wall Post Update Twitter, FB and Google+ cover images with call to action Bookmark on Digg and Reddit, buy add on Stumbleupon
54. 54. Measuring SSuucccceessss wwiitthhGGooooggllee AAnnaallyyttiiccssGoogle Analytics allows you to track key performance indicators (KPI)such as number of unique visitors, page views and conversions. To setup a goal:1.Log into Google Analytics and click on All Website Data.2.From your dashboard, select Conversions from the column on the left.3.Click Goal URLs and then Set up goals.4.Clicking CREATE A GOAL provides the option of using a templateor creating a custom goal.5. Enter information and preferences in the form to enable tracking of databased on events, duration, destination and pages per visit.
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