Brand Guidelines

Table of Contents

Mission and Vision ... p. 1Tagline ......................... p. 2Our Patients ............... p. 3 Our Personality ......... p. 4Our Logo ..................... p. 6Our Colors ................... p. 12Our Fonts ..................... p. 16Our Imagery ............... p. 17

1

We Believe For people to perform at their best, they need to feel good. We’re here to help our patients take care of themselves.

2

Our Tagline Our tagline represents our belief in living as pain free as possible.

We promote an active, happy life through self-care.

3

Our Patients We serve athletes.

We serve families.

We serve those who wish to manage their pain naturally.

4

Our Brand Personality

Golden Chiropractic is joyful, optimistic, and knowledgeable.

We value an active lifestyle, self-care, and community participation.

5

Our Brand Personality

6

Our Logo

7

The Golden Chiropractic logo represents our brand personality and our location by the sea.It represents healthy living, optimism, and outdoor recreation.

Our Logo

8

Our Logo The Golden Chiropractic logo should always have negative space around its entirety, the width of the “C” in .

9

Our Logo The Golden Chiropractic logo should always maintain the integrity of its original proportions.

10

Our Logo The GC logo should never be widened, lenghtened, or otherwise distorted.

11

Our Logo

12

Our Colors

13

Our secondary brand colors are for logo and accent pieces in promotional materials.

0, 16, 100, 0245, 210, 50

Our Colors

0, 58, 89, 0220, 132, 61

F68446 FFD249

14

Our Colors Our accent brand color is for logo and accent pieces in promotional materials.

27, 0, 8, 0196, 226, 233

B8E3E9

Accent

15

Auxilary colors for personnel.

100, 19, 24, 0

21, 148, 180

0096B3

99, 18, 47, 1

40, 145, 147

009393

71, 0, 10, 0

104, 189, 221

00BFDC

71, 0, 24, 0

108, 188, 198

12BEC6

Our Colors

16

Our FontsFootlight MT Lightfor headers on promotional print materials announcing events or for giving gifts

Myriad Pro for body text on print materials

Arialfor all text on the Internet, and for all text on printed letters

17

Imagery Guidelines

18

Imagery Guidelines

19

Optimism and Joy Primary Color for Dr. Goldi

Email Newsletter Business Card Instagram and Facebook